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T-Mobile to make it easier to get in on the Unlimited Loyalty Plan on April 1?

Rumors by Michael Oryl on Tuesday March 24, 2009.

t-mobile · cricket · metropcs · boost · rumors · carrier news · michael oryl

Please note that this story is based upon rumor and/or speculation.
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While we'd love to claim that some mole deep within the organization told us this, the latest word on T-Mobile's plans for keeping its existing customers happy comes from a personal friend. When asked what the #4 carrier could do to keep him from taking his business to one of its low-cost competitors like Boost Mobile, our friend was told by a T-Mobile call center customer service representative that, as of April 1, T-Mobile will make it easier for existing customers to qualify for the current Unlimited Loyalty Plan, which offers unlimited voice minutes for US$49.99 per month.

As it stands today, the Unlimited Loyalty Plan requires that would-be participants be T-Mobile customers in good standing for at least 22 months. From what our friend was told, there are also other, less public requirements for access to the plan, and that simply having been a customer for 22 months is not enough to guarantee admission into the program.

The T-Mobile rep also said that the company has been receiving many calls regarding the low cost offerings from companies like Boost Mobile, Cricket, and MetroPCS, and that the Unlimited Loyalty Plan has been wildly successful. Our friend was also told that T-Mobile was aware of the economic pressures that customers were feeling, but that the Unlimited Loyalty Plan would still very likely not include any sort of text messaging bundle at the current $49.99 price.

Please note that this is, at this point, still nothing but rumor. While we are certain of what our friend was told, we can not guarantee that the service rep he spoke with had accurate information.

Boost Mobile, an MVNO(INFO) based on the Sprint Nextel network, currently offers unlimited voice, texting, push to talk, and web access for a flat rate of $50 per month. Cricket and MetroPCS offer unlimited local calling plans that start at $30 per month, though those particular low-cost plans do not include long distance, free roaming, or messaging.


J @ 9:32:48AM EDT on Wednesday March 25, 2009

That last line is completely misleading, MetroPCS also offers a $40 plan with unlimited long distance talk and text, a $45 with talk text pix and web and a $50 plan with unlimited everything.

Michael Oryl @ 11:02:44AM EDT on Wednesday March 25, 2009

All of the carriers offer many different plans, I merely highlighted the most affordable of them. I suppose the wording could be improved, though.

Tee @ 5:36:05PM EDT on Tuesday March 31, 2009

I've been a T-Mobile customer for over 4 years now, and I've been offered this plan. It shows up as one of the options on the "Plans & Services" list. Unlimited loyalty for families (with or without MyFaves) is $89.99.

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