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Popular LG Viewty is First Mobile Phone to Enable Consumers to Record Video in High-Quality DivX Format


Press Release posted by Michelle Ruhfass on Wednesday February 06, 2008.

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LG Viewty KU990
LG Viewty KU990

Groundbreaking Camera Phone by LG Allows Users to Easily Create and Share DivX Video from the Palm of Their Hands

SEOUL, Korea & SAN DIEGO--(BUSINESS WIRE)--LG Electronics, Inc. and DivX, Inc. (NASDAQ:DIVX), a digital media company, today announced that the LG Viewty camera phone (Model: LG-KU990) is the first mobile phone with DivX Certification to natively record video in the high quality DivX format.

The LG Viewty enables consumers to capture high-resolution video, comparable in quality to what they would expect from a video camera, on their mobile phones, DivX videos recorded through the LG Viewty can easily be uploaded to online video sites or can be played back on any DivX Certified consumer electronics device, including DVD players, gaming consoles and portable media players.

"Users of the LG Viewty have come to expect innovation and quality," said Dr. Skott Ahn, LG Electronics Mobile Communications Company. "The addition of DivX recording capability to the Viewty will open up the media experience and enable our users to do more with the videos they capture, from sharing that content online to playing it back beyond the phone on a wide variety of devices."

"Our goal is to make it easy for consumers to enjoy a high-quality video experience on any kind of device," said Kevin Hell, CEO at DivX, Inc. "The LG Viewty is a perfect example of this experience. It allows consumers to capture video on its 3-inch screen and then easily transfer that video to a computer or virtually any kind of consumer electronics device."

The LG Viewty is a professional-level camera phone with features that surpass most phones on the market and includes 5.0 mega-pixel still image capture, manual focus, image stabilizer, handwriting recognition for photo editing, a document viewer, voice recording and 120 fps 640 x 480-pixel DivX video encoding. The LG Viewty has undergone a rigorous testing program, as do all the products that bear the DivX Certified logo, to ensure a high-quality DivX media experience. LG Viewty, currently for sale in Europe, will begin shipping immediately with DivX encoding capabilities.

For more information on LG Mobile, visit www.lgmobile.com. For more information on DivX, visit www.divx.com.

About DivX, Inc.
DivX, Inc. is a digital media company that enables consumers to enjoy a high-quality video experience across any kind of device. DivX creates, distributes and licenses digital video technologies that span the "three screens" comprising today's consumer media environment ? the PC, the television and mobile devices. Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. DivX also offers content providers and publishers a complete solution for the distribution of secure, high-quality digital video content. Driven by a globally recognized brand and a passionate community of hundreds of millions of consumers, DivX is simplifying the video experience to enable the digital home.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com.

 

About the author

Michelle Ruhfass
Michelle is MobileBurn.com's Managing Editor, and is responsible for sourcing devices for reviews.

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