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Samsung UK launches new addition to the Tocco family - Samsung Tocco Lite

Press Release posted by Michael Oryl on Wednesday April 29, 2009.

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Samsung S5230 / Tocco Lite
Samsung S5230 / Tocco Lite

Samsung Mobile UK today announced the launch of the Samsung Tocco Lite, in the UK market, the latest addition to the Tocco family. The Samsung Tocco Lite has enhanced social media features and will continue Samsung's leadership in the touch screen market, delivering the style and features consumers come to expect from Samsung, at an ultra competitive mid-range price.

"The incredible success of the Samsung Tocco handset last year has paved the way for this latest addition to the Tocco family," said Mark Mitchinson, Vice-President Samsung Mobile UK and Ireland. "With its vivid and responsive full touch screen, the Tocco Lite will appeal to consumers who want to access their social media sites in a simple and colourful way."

The Samsung Tocco Lite uses online widgets to ensure users can keep their Facebook status up-to-date, log on to their Myspace page or browse YouTube for the latest videos, all from a simple one touch interface on the main menu screen. Users can also tag photos of their contacts on the device, as well as uploading their favourite shots to their own social networking sites.

The Tocco Lite offers all the multimedia features consumers would expect from a Samsung full touch device. The slim body incorporates a 3 Megapixel camera designed to capture spontaneous moments with family and friends, using enhanced features such as smile and face detection.

Featuring an FM radio, high quality 3.0" WQVGA touch screen, music recognition and Samsung DNSe 2.0 (Digital Natural Sound engine) which ensures natural, high quality sound, the Tocco Lite is a multimedia phone that keeps users entertained wherever and whenever.

The Samsung Tocco Lite is set to launch in UK stores mid May and will be supported by a 1.5 million marketing campaign.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Samsung Mobile UK

  • Samsung Mobile division manufactures and markets a wide range of mobile telecommunications products across pre-pay and post-pay markets, in both the consumer and business segments.
  • Samsung mobile phones are divided into six major categories - Style, Infotainment, Multimedia, Connected, Essential and Business and is headed up by Vice President Mark Mitchinson.
  • The Mobile division is part of Samsung Electronics Co., Ltd. a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion.
  • For more information, please visit www.samsungmobile.co.uk


About the author

Michael Oryl
Michael is the Philadelphia based owner and former editor-in-chief of MobileBurn.com. You can follow him on Twitter as @MichaelOryl

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