Sony Ericsson Intends to Offer Zi User Input and Usability Technology on the Majority of its Phones

CALGARY, ALBERTA-- September 15 , 2008 -- Zi Corporation (Toronto: ZIC.TO) (Nasdaq: ZICA) (the "Company" or "Zi"), a leading provider of solutions for mobile search, text input and advertising, today announced that Sony Ericsson has agreed to significantly expand its existing licensing relationship with Zi Corporation. The new arrangement is expected to generate multi-million dollars in revenues for Zi Corporation over the remainder of the contract, representing an approximate increase of 33% in revenues per year from shipments of Zi's predictive text software under this relationship, when compared to the previous year of this agreement. Also, the new arrangement will result in an approximate increase of over 80% for such revenues in the second half of 2008, when compared to the first half of 2008.

Commenting on the transaction, Milos Djokovic, President and Chief Executive Officer of Zi Corporation, stated, "Sony Ericsson has demonstrated their commitment to offer a broad range of world class handsets that both simplify and enrich the wireless communication experience of their consumers. Sony Ericsson's choice of Zi as their primary user input technology partner further validates our technology leadership. It is a pleasure for us to report on the continuation and the expansion of our relationship with this industry leader."

Under the terms of the new arrangement, Zi Corporation will continue supplying Sony Ericsson with both predictive text and handwriting recognition technology.

About Zi Corporation:Zi Corporation is a leading provider of discovery and usability solutions for mobile search, input and advertising. Zi Corporation's suite of award-winning products offer innovative ways for mobile operators to showcase new services and content to their subscribers, while encouraging users to get the most out of their communication devices. Increased device usage can help mobile operators drive additional revenues and lead to improved customer retention.

Zi products are featured on more than 1000 different handset models and implemented across most technology platforms in the market today.

 

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