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Samsung SDI to Develop the Industry's First wVGA OLED Panel


Press Release posted by Michelle Ruhfass on Tuesday October 09, 2007.

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PenTile RGB Technology from Clairvoyante, Inc. Makes It Possible to Overcome Performance and Manufacturing Challenges Typical of High-Resolution OLED Panels

CUPERTINO, Calif. & SEOUL, South Korea--(BUSINESS WIRE)--Samsung SDI will produce the world's first high-resolution active matrix organic light emitting diode (AMOLED) panel, using PenTile subpixel rendering technology from Clairvoyante, Inc. By incorporating Clairvoyante's PenTile RGB technology, Samsung SDI is able to develop the first handheld wVGA (480 x 800) OLED PenTile RGB panel, overcoming the manufacturing and performance challenges that have previously complicated high-resolution OLED production.

At 3.08-inch diagonal, this first wVGA OLED panel will optimize emerging applications for handheld Web browsers, GPS and video, where exceptional detail and viewability is required. Samsung SDI OLED technology can result in the industry's thinnest packages for mobile applications and produces power-efficient displays with extraordinary viewing characteristics.

Currently, OLEDs are available in display formats only up to qVGA (240 x 320). Until now, OLED manufacturers have been challenged to achieve formats of greater than qVGA that also retain the lifetime and performance necessary for the handheld market. PenTile technology makes it possible to attain this improved performance by eliminating one-third of the subpixels while maintaining the same display resolution.

Samsung SDI anticipates a strong future for OLED technology, recently investing in additional capacity to support new demand. Industry research group Display Search shares this optimism, predicting that the AMOLED market to grow to US$5.58 billion by 2011, up from US$220.5 million in 2007. Samsung has been fabricating OLED panels since August 2002, with applications in car audio, electronic games, MP3 players and recently cell phones.

"Our partnership with Clairvoyante will create a new PenTile OLED panel that will lead the handheld market with a power-efficient, high-resolution OLED panel that supports continued innovation in emerging handheld applications," said Sung-Chul Kim, Samsung SDI vice president.

Availability

Samples are expected to be available in the first quarter of 2008, with mass production anticipated by the third quarter of 2008. The new module will be demonstrated at Flat Panel Display International in Yokohama, Japan at Pacifico Yokohama October 24-26 in Samsung SDI's booth #571 and Clairvoyante's booth #781.

  • Specifications: 3.08 inch PenTile RGB OLED from Samsung SDI
  • Diagonal 3.08 inches
  • Luminance 200 cd/m2
  • Contrast 1000:1
  • Power consumption 400 mW
  • Color Gamut (NTSC) 100%
  • Format Wide VGA 480 x 800

"Samsung SDI's commitment to supporting the growing OLED market will result in small/medium displays that are increasingly competitive with LCDs," said Joel Pollack, president and chief executive officer for Clairvoyante, Inc. "Using PenTile technology, Samsung SDI can more quickly capitalize on this market growth by overcoming production hurdles to create high-resolution displays."

About Samsung SDI
Samsung SDI Co., Ltd. is the world's leading company in the display and energy businesses. Founded in 1970, Samsung SDI employs 28,000 people in 15 global offices and 3 R&D centers in 10 countries.

The company produces display products including PDP, OLED, LCD for mobile phone, slim CRTs, and VFD. The company also makes rechargeable batteries such as lithium-ion batteries and lithium polymer batteries for mobile applications.

Samsung SDI has a proven track record in the world mobile display industry, with the leading global market share. In 2006, the company generated more than US$2.2 billion in annual revenue in the mobile display sector.

Also Samsung SDI is striving with endless efforts to build up the image of global company of trust and respect. It has introduced ?Sustainability Management' for the first time in Korea, which is being the topic in the 21st century management. Please visit www.samsungsdi.com/contents/en/main.jsp.

About Clairvoyante
Clairvoyante, Inc. develops and licenses unique pixel architectures and algorithms to the flat-panel display industry. The company's proprietary subpixel rendering technology optimizes the performance of next-generation LCD displays in terms of brightness, resolution and power consumption. Founded in July 2000, Clairvoyante maintains offices in Sebastopol and Cupertino, Calif. The company's investors include American River Ventures, Intel Capital, Pacifica Fund, Rocket Ventures, Selby Venture Partners, The Angels' Forum and Yasuda Capital. For more information, visit www.clairvoyante.com.

 

About the author

Michelle Ruhfass
Michelle is MobileBurn.com's Managing Editor, and is responsible for sourcing devices for reviews.

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