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LG Mobile Gets a Taste of Black Magic

Press Release posted by Michelle Ruhfass on Thursday July 12, 2007.

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LG launches a new LG Shine ?Titanium Black' handset

London, July 12, 2007: Following the phenomenal success of the first LG Shine handset within the Black Label Series, LG Electronics today unveils a striking addition to the LG Shine, the LG Shine ?Titanium Black'. Boasting the same amazing features as the original LG Shine handset, the full metal bodied jacket has received a makeover, turning it a dark and sophisticated metallic grey.

The brand-new LG Shine ?Titanium Black' offers mobile users a stylish phone with a high technical specification. Taking influence from futuristic trends, the LG Shine ?Titanium Black' presents a handset with a mature and refined finish. Edgier than black and more chic than silver, LG Shine ?Titanium Black' combines the best of both looks and will allow both men and women to shine. Those who loved LG Shine the first time around will be clamouring to get their hands on this new addition to the range, confirming LG as style leaders.

A fully metal bodied super-slim handset, the LG Shine launched in the UK market in February 2007. The sleek design defies its high-tech functionality which includes a 2 mega-pixel camera by Schneider Kreuznach. Access to LG Shine's menu system is by an easy-to-use multi-function scroll wheel and on board software includes a comprehensive music player (with MP3 WAV and AAC++), GPRS and EDGE network compatibility and Bluetooth.

Jae Bae, Executive Vice President of Overseas Sales & Marketing Division for LG Electronics Mobile Communications Company said, "The 2nd Black Label Series has been a phenomenal success with sales of the LG Shine reaching over 2.5 million worldwide. We are confident LG Shine ?Titanium Black' will continue to build on this success, taking LG Shine to wider audiences and those who favour new trends, ensuring it remains this year's iconic handset."

Gary Venn, Head of Marketing UK, also comments, "The addition of the LG Shine ?Titanium Black' to the series will appeal to customers who demand the highest standards in style and technology. This handset takes the LG Shine to the next level, offering an elegant and stylish alternative to its predecessor."

The LG Shine, now available in over 40 countries, has boosted LG's presence in the ever competitive mobile market, helping establish it as a leading global mobile manufacturer.


  • LG Shine ?Titanium Black' will be launched in the UK, France, Netherlands and Austria.
  • Expected in the UK late 2007.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, air conditioners, optical storage products, DVD players.

LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lge.com

About LG Black Label Series
LG Chocolate mobile phones are the first handsets and LG Shine mobile phones are the second handset under the LG Black Label Series - a premium line of high-class products that represent the sensuality and style that modern consumers are demanding from their phones. LG Black Label products are so much more than just fashion or designer phones, in fact they are in a category all of their own. Amazing design combines with technical innovation to create products that are both iconic and emotionally appealing, yet also affordable.


About the author

Michelle Ruhfass
Michelle is MobileBurn.com's Managing Editor, and is responsible for sourcing devices for reviews.

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