Take A Walk On The "Dial" Side - Rogers Wireless and Sony Ericsson Offer Consumers the Sony Ericsson W600i Walkman(TM) Phone

W600i Walkman Phone Handset Delivers High-Quality Digital Music, 3D Gaming and Megapixel Imaging

TORONTO, Dec. 14 /PRNewswire/ -- Mobile music is expanding the world of mobile communications like never before as Sony Ericsson and Rogers Wireless announce the availability of Canada's first Walkman(TM) phone, the W600i - a new feature-packed, high-quality music phone, 3D gaming and 1.3 megapixel camera handset - just in time for the holidays.

"After more than 25 years helping consumers move and groove the Walkman brand is now making it easy for people to stay connected," says Magnus Ahlqvist, General Manager for Sony Ericsson Canada. "The award winning W600i Walkman phone, with its innovative swivel and bold design, delivers a high-quality music experience that consumers have come to expect from the Walkman name."

"Rogers Wireless is the wireless brand of choice for Canada's youth and young adults, offering the richest mobile music experience including the best selection of innovative music phones, so we're thrilled to add the first Walkman phone for North America to our portfolio," says John Boynton, Senior Vice President and Chief Marketing Officer, Rogers Wireless. "We understand the power of music in the lives of youth as a means of self expression and fuelling friendships, and the Walkman phone is sure to be the latest hit for creating that positive vibe."

The award winning W600i Walkman phone sells for $299.99 with a three-year service agreement from Rogers Wireless and is available for purchase at Rogers Wireless dealer and retail points of sale across Canada or online at www.rogers.com. Thanks to Sony Ericsson and SONY BMG MUSIC (CANADA) INC. the phone comes embedded with three free tracks including Franz Ferdinand - Do You Want To, Our Lady Peace - Angels/Losing/Sleep and Destiny's Child - Cater 2 U allowing customers to experience the musical muscle of the Walkman phone right out of the box.

The W600i Walkman phone is not only sleek and stylish, but highly functional. The phone includes Bluetooth(TM) wireless connectivity, EDGE capability, and is quad-band, allowing it to be used all over the world. And, with its 256 megabytes of internal memory, the W600i Walkman phone stores up to ten full length CDs or between 80 and 120 songs, depending on the compression rate.

"It's a Walkman for the 21st Century," says Ahlqvist. "You can bring your music library with you or listen to the FM radio and not miss any calls. The W600i comes with a stereo headset but its standard 3.5 mm jack also enables you to use your own headphones and still make and take calls."

Music On the Move
The W600i Walkman phone handles multiple file formats, including MP3 and AAC, and comes packaged with Disc2Phone(R) PC software that enables quick, convenient transfer of music onto the phone via a PC. Consumers can also easily browse, sort, find, transfer and delete music files. In addition, accessing music on the handset is quick and easy via dedicated music buttons that play, pause and stop music tracks.

With a unique music flight mode setting that turns off the mobile phone transmitter, consumers can listen to music anywhere - even on an airplane. The W600i Walkman phone will play music for up to 15 hours with the full function of the phone on, or up to 30 hours with the phone in music mode.

Staying Connected
The W600i Walkman phone supports Bluetooth wireless functionality and easily connects to other Bluetooth enabled devices such as photo printers and headsets, and allows for peer-to-peer gaming. The device's USB 2.0 plug and play allows consumers to move images, music and video easily between a PC and the W600i Walkman phone.

Capturing Memories
The W600i Walkman phone has a 1.3 megapixel camera, video recorder, picture light and is as simple to use as a traditional digital camera.
Mobile Entertainment
With the W600i Walkman phone, games can be played in both vertical and horizontal mode with wide screen details that give the feel of a console gaming experience. The W600i Walkman phone offers an enhanced gaming experience via a 3D graphic engine making game play fast and smooth. In horizontal mode, a unique five-way navigation key and dedicated A&B gaming buttons provide the feel of traditional gaming. The W600i Walkman phone from Rogers Wireless is pre-installed with 3D versions of Worms(TM) Forts: Under Siege 3D developed by THQ Wireless, Extreme Air Snowboarding(TM) developed by Digital Chocolate and a new multiplayer version of Midway's Gauntlet(TM), developed under license by TKO Software.

Optional Accessories
The MMC-60 Music Cable can connect the W600i Walkman phone to a stereo, and the HCB-700 Advanced Car hands-free kit allows music to be played through a car's speakers. Other accessories are available on Sony Ericsson's E-shop at shopwireless.sonyericsson.com.

W600i Walkman phone features at a glance:

Entertainment

• 2 Stereo speakers
• Style-Up(TM) covers
• Ringtones and games
• Available in vibrant orange or universe blue
• Horizontal full screen games with dedicated gaming buttons
• RDS FM radio
• Walkman(R) player (MP3/AAC)
• 256 MB user memory
• Stereo headset with 3.5 mm jack
• Polyphonic tones
• Java MIDP 2.0
• 3D Java games
• Photo DJ(TM), MusicDJ(TM) and VideoDJ(TM)
• MegaBass(TM)
• Stereo Widening

Imaging and messaging

• QuickShare(TM)
• 1.3 megapixel camera
• Digital Still Camera user interface
• 4 x digital zoom
• Picture light
• 176 x 220 pixel TFT display
• 1.8" 262K colour display
• Video recording and full screen playback
• SMS and MMS
• Instant Messaging
• Adobe picture PC software

Connectivity

• Quad-band 850/900/1800/1900 MHz
• EDGE/GPRS Class 10
• Access NetFront HTML browser
• Bluetooth and Infrared
• PC software
• USB system connector and cable

About Rogers Wireless

Rogers Wireless Inc. is Canada's largest wireless voice and data communications services provider with offices in Canadian cities across the country, more than 6.0 million customers, and two powerful brands: Rogers Wireless and Fido. Rogers Wireless, which operates Canada's largest integrated wireless voice and data network, providing advanced voice and wireless data solutions to customers from coast to coast, is Canada's only carrier operating on the GSM/GPRS technology platform, the world standard for wireless communications technology. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.

About Sony Ericsson
Sony Ericsson Mobile Communications and its affiliated companies serve the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com.

 

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