press releases · cell phones · sony ericsson · alex lawrence-richards
Sony Ericsson Introduces Fashionable Clamshell Phone for North America; Sony Ericsson Z520a Incorporates Bluetooth(TM), Camera and Cool Curves
Press Release posted by Alex Lawrence-Richards on Tuesday June 14, 2005.
RESEARCH TRIANGLE PARK, N.C., June 13 /PRNewswire/ -- Sony Ericsson today announced a fashion-conscious camera phone that works worldwide.
The high-tech features of the Z520a are housed in the sleek body of an elegant clamshell, creating a small and inviting camera phone that fits in the hand as easily as it does in a pocket or purse.
"Whether talking on the phone, taking photos or playing 3-D games, consumers will be doing it in style with the Sony Ericsson Z520a," said Urban Gillstrom, president of Sony Ericsson in North America. "The new Z520a is specifically designed for the hip younger generation, particularly young women, who want their phone to be an expressive and stylish accessory."
The Z520a, a quad-band handset, delivers a complete mobile experience at an attractive price point. The handset is packed with features including:
- Bluetooth
- special light effects
- a VGA camera
- media player
- 3D gaming
Designed to support busy social and professional lifestyles, the Z520a keeps consumers updated on important meetings, as well as instantly informed on who is calling. The device supports PC synchronization which allows you to download contacts and calendar appointments directly to the device. You can assign a picture to incoming calls with the photo phonebook feature. The special lighting effects on the phone's perimeter flash in eight different patterns and can be assigned to alert you to important calls.
The phone includes a media player supporting MP3 and AAC standard file formats to listen to tunes through the built-in speakerphone or portable handsfree earphones as well as play, download or stream video content.
The Z520a offers a VGA camera with 4x digital zoom to capture pictures and video clips with the phone either open or closed. The camera lens is on the same side as the external screen, which acts as a reference viewfinder, so you can easily frame shots. When the phone is open, the 1.8 inch TFT display shows photos at full resolution.
The Z520a comes pre-loaded out of the box with "New York Nights"(TM) from Gameloft. With PlayNow(TM) functionality, downloading additional games and ringtones is easy. You can preview games or listen to ringtones through the speakerphone or stereo portable handsfree, then just click to download. The Z520a has 16MB memory to store hundreds of ringtones, pictures or video clips -- so the fun never ends.
The Z520a makes sharing your fun and staying in touch easy with SMS, instant messaging, e-mail. With QuickShare(TM), pictures and video clips can easily be sent via Infrared, Bluetooth or MMS.
Accessories for the Z520a include a range of Bluetooth wireless headsets, car hands-free kits and a hand strap. Style-Up(TM) covers for the Z520a are available in a range of colors including Pale Blue, Sandy Grey, Ceramic White, Espresso Brown, Peach, Mint, Pale Yellow and Pale Pink.
The Z520a will be available for North American consumers in the third quarter of 2005.
Z520a - Features at a glance:
-
Imaging and messaging
- QuickShare(TM)
- VGA camera
- 4x digital zoom
- 1.8" 128 x 160 pixel, 65k color, TFT
- main display
- 1" 101 x 80 pixel, 4k color, STN
- Video recording
- Email, SMS and MMS
- Internet browser
- 8x Caller ID associated Light Effects
- MusicDJ(TM)
- Media player (MP3/AAC)
- MPEG4, 3GPP
- 3-D games
- Java applications (games)
- Video playback and streaming
- OMA DRM phase 1
- 40 polyphonic ringtones
- 16MB memory
- Quad-band 850/900/1800/1900 MHz
- USB
- PC synchronization
- Bluetooth(TM) and Infrared
- SyncML
Entertainment
Speakerphone Music Tones PlayNow(TM)
Connectivity
About Sony Ericsson
Sony Ericsson Mobile Communications and its affiliated companies serve the global communications market with innovative and feature-rich mobile phones, accessories, PC cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs more than 5,000 people worldwide, including R&D sites in Europe, Japan, China and the U.S. For more information, please visit http://www.sonyericsson.com/ and to purchase Sony Ericsson products visit http://www.sonyericsson.com/us/shop .
