Anna Sui Mobile By Samsung: The Fundamental Fashion Accessory

Top Designer Communicates Glam Rock, Vintage Sensibilities in Latest Creative Collaboration

DALLAS and NEW YORK, Feb. 22 /PRNewswire/ -- The following was released today by Samsung Telecommunications America, Anna Sui and VOGUE:

Who ... is Anna Sui?

• Anna Sui, known for her unorthodox translation of fashion, lends her vision to Anna Sui Mobile by Samsung, a modern woman's most fundamental fashion accessory.
• An astute businesswomen, technology lover and trend-setting fashion designer, Anna Sui recognizes that women are empowered by high-fashion and high-technology.
• "The wireless phone is the most visible accessory and should be an extension of your personal style and essence," said designer Anna Sui. "Anna Sui Mobile by Samsung reflects my favorite things -- purple, metallic black, a butterfly, glam rock, vintage-chic, all unmistakably Anna Sui."

What ... is her accessory?

• Anna Sui Mobile by Samsung, a camera/camcorder phone, is the quintessential expression of your life and a portal to the outside world; it offers you the freedom to capture and share your latest retro finds or your boyfriend's indie-rock debut.
• Beginning February 22, 2005, on the heels of New York's Spring Fashion Week, Samsung and VOGUE will debut Anna Sui Mobile by Samsung, a limited edition couture phone.
• Accompanied by an Anna Sui signature case, a Sui Rouge #371 lipstick, and a designer phone charm, Anna Sui Mobile by Samsung is available with T-Mobile service on http://www.annasuibysamsung.com/ .
• Anna Sui Mobile by Samsung, the limited edition version of Samsung and T-Mobile's e315, features exclusive Anna Sui illustrations as screensavers.
• Anna Sui styled the couture phone with her very own signature purple, flirtatious rosettes, a butterfly and a whimsical charm, all reflections of her distinct style.

Why ...

• Fashion and Technology:
• With trends indicating that women outspend men in the gadget department, Samsung knows that on-the-go women desire full-featured multimedia phones in eye-catching and compact "fit in my evening purse" designs.
• Anna Sui understands that women use the same discerning eye when selecting their wireless phones as they would any other accessory, so why sacrifice style?

Samsung Telecommunications America:

• "Samsung, a global leader in design and technology, recognizes that a wireless phone's form and function go hand in hand," said Peter Skarzynski, senior vice president, Samsung. "The Anna Sui Mobile by Samsung was thoughtfully designed to outfit women with a compact, fashionable phone complementing their own unique style."
• As part of its expanding high-fashion marketing program targeting fashion influencers, Samsung has collaborated with VOGUE, the foremost authority on style, to develop exclusive promotional and multi-media content offerings with Style.com and visionary designers.
• Anna Sui Mobile by Samsung will launch exclusively in the March 2005 issue of VOGUE in a special 8-page advertising section.

VOGUE:

• "More and more today technology is becoming the ultimate expression of fashion," said Tom Florio, vice president and publisher, VOGUE. "It was a natural fit for us to bring Samsung together with Anna Sui."

 

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