News by Brian James Kirk on Thursday January 08, 2009.
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Verizon Wireless has chosen Microsoft to provide Internet search and mobile advertising services to customers. The five-year agreement between the two companies is set to begin during the first quarter of 2009 when Verizon customers will find a link to the Microsoft Live Search portal on new feature phones and smartphones. Other customers will be able to reach Microsoft Live Search from their device's home screen after downloading an application from Verizon.
Customers will be provided with access to voice commands, typed search queries, and location-based searches of maps, directions, traffic information, businesses, movie times, gas prices, and weather. Music, videos, and games will also be available for download.
As part of the deal, Microsoft will manage Verizon Wireless' Mobile Web service, connecting advertisers with mobile consumers. "Mobile search and mobile advertising offer tremendous opportunities for innovation and growth," Steve Balmer, Microsoft's chief executive officer, said.
Although the companies declined to provide the financial terms of the deal, mocoNews noted that the Wall Street Journal reported that the size of the deal ranged between US$550 million and $650 million during the original negotiations between Yahoo, Google, Microsoft, and Verizon.
Brian James Kirk
Brian is a former news editor on MobileBurn.com that freelances in Philadelphia. You can follow him on Twitter as @BrianJamesKirk.