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Nokia partially backing out of Japanese market


News by Michael Oryl on Thursday November 27, 2008.

nokia news · cell phone news · michael oryl

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Today Nokia announced that it has plans to "refocus" its operations in Japan, the 4th largest mobile phone market in the world, where Nokia has a historically small market share. The change will see Nokia ceasing sales of all but its hyper-expensive Vertu branded mobile phones.

Last week Japanese sources reported that Nokia was planning to start an MVNO(INFO) cell phone service that would offer, at least initially, only its high-end cell phones. This announcement out of Finland might be seen as at least partial confirmation of that story, though Nokia has yet to officially announced any sort of MVNO plans.

Nokia reports that these operational changes will affect roughly 10% of Nokia Japan's employees. Nokia's R&D center in Japan will not be impacted.

 

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Michael Oryl
Michael is the Philadelphia based owner and former editor-in-chief of MobileBurn.com. You can follow him on Twitter as @MichaelOryl

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