Samsung launches fun and safe S3030 Tobi for pre-teens

Samsung S3030 Tobi

Samsung S3030 Tobi

Samsung S3030 Tobi

Today Samsung introduced the S3030 Tobi, a new phone for pre-teens and the young at heart with a focus on fun and safety. The new Tobi features a graphical user interface that Samsung says the likes of which have never been used on a phone before. The company doesn't go into much detail, but does say that the phones make use of animated on-screen characters from one of three built-in themes: monster, snowman, ocean.

In terms of safety features, the Tobi features SOS call, SOS message, and fake call functions. In attempting to be safe for the environment, the Tobi is made of recycled materials and bio-plastics and makes use of non-toxic paints and non-allergenic materials.

Adding to the fun are the user changeable rear covers and a special clear rear cover sleeve that let's users customize the phone with their own photos. The S3030 Tobi will be available in 6 colors and will launch initially in the UK and Italy this month, with the rest of Europe as well as the CIS and China seeing the device within a year.

No word yet on pricing. Samsung will be launching a website dedicated to the Tobi in the near future at tobi.samsungmobile.com. The site was not yet live as of the time this story was written.

Samsung S3030 Tobi

Samsung S3030 Tobi

Samsung S3030 Tobi