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J.D. Power and Associates ranks Apple highest in smartphone satisfaction

News by Ricky Cadden on Thursday November 06, 2008.

cell phone news · ricky cadden

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J.D. Power and Associates released its 2008 Business Wireless Smartphone Customer Satisfaction Study today, after interviewing 1,388 business wireless customers with a smartphone during August and September 2008. The study ranks customer satisfaction, and also peeks into usage patterns.

The study asks respondents to rank their current smartphone across 5 factors, in order of importance: ease of operation, operating system, physical design, handset features, and battery aspects. Overall, Apple ranked the highest, with 778 out of 1,000 points, performing exceptionally well in ease of operation, physical design, and handset features.

Other interesting tidbits in the report show that a staggering 69% of business smartphone users own a hands-free headset, and 74% of those headsets are wireless. Sadly, only 34% of business smartphone owners say they download third-party applications. You can peruse the entire report at J.D. Power and Associates' website.


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