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T-Mobile details its store and developer program

News by Ricky Cadden on Thursday September 11, 2008.

ctia fall 2008 · t-mobile · carrier news · ricky cadden

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Last month news broke that T-Mobile was working on a new application marketplace that would span across its entire phone lineup. This new application store, T-Mobile said, would make it easier for consumers to discover and access applications for their cell phones.

More details have emerged on the backend processes behind this new application store. A new program will launch in beta next week, dubbed the devPartner Community Program. This will be a way for developers to easily list their applications in T-Mobile's store, thanks to an online rate card and click-through agreement.

Initially, revenues will be split 50-50 between T-Mobile and the developer, though developers can increase their share to 70% by following several rules. For instance, by offering 2 points of contact for troubleshooting (a phone number and an email address), developers can earn a higher revenue split. Also, supporting at least 10 different handsets in T-Mobile's current lineup will increase the developers share.

To assist developers, T-mobile will be offering technical support, and has also setup a device loaner program and virtual labs to make it more convenient for developers to test their applications.

Freeware is allowed into the store, as well, though at this point, ad-supported applications are not permitted. T-Mobile notes this could change in the future. Also, currently, Android-powered smartphones and the T-Mobile Sidekicks are not included in the program.

T-Mobile stated that the consumer storefront of this new program should be available by the end of the year. You can visit mocoNews.net for further details.


About the author

Ricky Cadden
Former news editor Ricky Cadden runs Symbian-Guru.com. Ricky is based in Texas.

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