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UK ad authority declares Apple ad misleading

Newsbrief by Ricky Cadden on Wednesday August 27, 2008.

apple iphone 3g · apple news · ios news · smartphone news · ricky cadden

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Apple has come under scrutiny on its iPhone 3G for false advertising, and now the Advertising Standards Authority, a UK ad group, has come forth to declare a specific television ad for the touch-based smartphone to be misleading to consumers.

The group said that the advertisement, which claims that 'all the parts of the internet are on the iPhone', is decidedly misleading, since the iPhone's Safari web browser does not render Flash or Java elements. Apple maintains that the ad only asserts that actual web pages are available, not specific elements or features of those web pages. The Advertising Standards Authority disagrees, and has stated that the ad should not be aired again. [via: mocoNews.net]

The advertisement in question can be seen below:


About the author

Ricky Cadden
Former news editor Ricky Cadden runs Symbian-Guru.com. Ricky is based in Texas.

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