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Verizon and Google close to mobile search deal


News by Michael Oryl on Friday August 22, 2008.

verizon · carrier news · michael oryl

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The Wall Street Journal is reporting that Verizon Wireless, the USA's second largest carrier, and Google, the world's largest internet search engine, are close to closing a deal that would see Google's internet search service for mobile devices integrated into Verizon's cell phones. The two companies would split the revenue generated by any targeted mobile ads that are generated by using the user's search keywords.

The paper says that Google has been pressing for this kind of deal with Verizon for over a year, but has had to overcome typical obstacles, like determining revenue share splits, as well get past some corporate bad blood from when the two juggernauts have butted heads in some FCC dealings. The Journal also says that the companies are still haggling over some deal details, such as Google's desire to save user search data for its own use, something Verizon seemingly wishes to keep for itself.

The Wall Street Journal's sources have said that, if the deal completes as expected, Google would become the default search service for Verizon handsets, replacing Verizon's own search system. It is being reported that when, and if, this deal goes through, it would be Verizon's intent to put access to Google's search on the standby screen of its phones.

 

About the author

Michael Oryl
Michael is the Philadelphia based owner and former editor-in-chief of MobileBurn.com. You can follow him on Twitter as @MichaelOryl

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