News by Michelle Ruhfass on Monday October 29, 2007.
|Sponsored links, if any, appear in green.|
Recently J.D. Power and Associates released reports from its 2007 Volume 2 Wireless Retail Sales Satisfaction Study. The semi-annual study, now in its fourth year, measures consumers' overall satisfaction with major wireless carrier branded stores and is based on recent purchase experiences. The four leading factors, in order of importance, were:
Study results more importantly show that Verizon Wireless ranked the highest when it came to overall in store consumer satisfaction, especially in store facility, display, and price/promotion. Verizon is followed closely by T-Mobile, both ranking above the industry average.
Based on a 1,000 point scale, the study showed the following rankings:
Other interesting data revealed by the study:
The J.D. Power and Associates 2007 Wireless Retail Sales Satisfaction Study - Volume 2 is based on responses from 6,311 US wireless consumers who have completed a retail sales transaction within the past six months. Respondents were surveyed in April and July 2007.
Michelle is MobileBurn.com's Managing Editor, and is responsible for sourcing devices for reviews.