News by Brad Kellett on Thursday January 18, 2007.
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In a bold move against larger competitors, mobile operator 3 has today announced that it will eliminate roaming charges when customers travel to countries where 3 operates. This pricing structure, which 3 is calling '3 Like Home,' means that when a customer roams onto an overseas 3 network, their regular plan or prepaid charges will apply, rather than being charged a premium as with other carriers.
The deal, to commence this month, extends not only to standard calls and messages, but also to data roaming and any other mobile service. In addition, 3 will not charge users to receive calls using foreign 3 networks. 3 operates networks in Hong Kong, Australia, Ireland, Sweden, the UK, Austria, Denmark, and Italy. The operator is quick to caution that while roaming fees are non-existent when roaming on its own foreign networks, excess charges will still apply when roaming in an area that 3 does not cover.
Brad Kellett writes for MobileBurn from his home outside of Sydney, Australia.