AT&T Announces Cingular Re-Branding Plan, Orange AT&T Globe to be used

Today AT&T, the new newly formed entity that owns US wireless carrier Cingular, announced its plan to transition the Cingular brand over to the AT&T brand. AT&T announced that they will soon begin a co-branding and transition campaign that they hope will lead consumers through the change. Signage will start showing the dual AT&T and Cingular branding, and advertisements will go through a number of phases that will try to build the mental link between Cingular's orange color and their Jack mascot and the AT&T globe symbol.

Current Cingular slogans such as "Raising the bar" will start to be associated with the AT&T brand, and TV viewers will start to see things such as the Cingular Jack character skywriting the AT&T logo. When all is said and done, AT&T plans to use a Cingular orange version of the AT&T globe symbol for its wireless brand and services.