News by Dan Seifert on Monday July 11, 2011.
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Virgin Mobile has confirmed to Fierce Wireless that it plans to raise the price of its Pay-Lo plan by $10 this week. Not all is bad news though, as the carrier will also drop the BlackBerry surcharge fee that it used to charge.
Under the new plan, Virgin's Pay-Lo option will offer unlimited text, email, and data services, along with 300 voice minutes for $35 per month. Still a pretty good deal, but not as enticing as it was when it was only $25 per month. The next plan up, which offers the same unlimited text, email, and data, but bumps the minutes allotment to 1200, is going up in price from $40 per month to $45 per month.
The unlimited plan that offers unlimited everything across the board is actually going down $5 in price to $55 per month. BlackBerry users will also no longer have to pay the $10 BlackBerry surcharge that Virgin used to demand.
Virgin says it is making these pricing changes as it tries to change its image from a bottom-of-the-barrel, pay-as-you-go service to an alternative to post-paid plans with high-end smartphones. The Motorola TRIUMPH, a 4.1-inch Android smartphone is going to be leading this charge when it gets released this summer. "Like all major carriers, we've seen data usage in particular increase significantly over the past few months, and are taking these steps to ensure customers continue to enjoy unlimited data while using Virgin Mobile, without overages or a contract," said a Virgin Mobile representative.
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.