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White iPhone 4 took so long because its hard to make: Schiller


News by Dan Seifert on Thursday April 28, 2011.

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The mythical, highly-anticipated white iPhone 4 from Apple is finally available for purchase today, but why did it take so long from the time it was announced last year to come out? An interview by All Things D with Apple CEO Steve Jobs and senior vice president Phil Schiller has revealed some details as to why the white iPhone 4 took so long to hit the market.

"It was challenging," said Schiller. "It's not as simple as making something white. There's a lot more that goes into both the material science of it?how it holds up over time?but also in how it all works with the sensors."

Apparently, the white color presented a lot of challenges with UV protection and interactions with other components of the phone. Schiller went on to say that by waiting and refining the development of the phone, Apple was able to provide a product to its customers that lived up to Apple's reputation of quality and reliability. Jobs chimed in to say that the work Apple had to do to produce the white iPhone 4 benefited the company in other product areas as well. "We obviously think about this in a generic way because you have a white iPad," said Jobs.

The white iPhone 4 is now available in the U.S (and worldwide) for $199 and $299 for the 16GB and 32GB models, respectively.

 
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Dan Seifert
Dan is MobileBurn.com's Editor-in-Chief. Based in Poughkeepsie in New York, Dan can be found on Twitter as @DCSeifert.

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