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Android most wanted smartphone OS according to Nielsen report

News by Dan Seifert on Tuesday April 26, 2011.

smartphone news · dan seifert

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According to a new report by Nielsen, Android is the most-wanted smartphone OS among potential smartphone buyers. The report also shows that recent smartphone buyers were more likely to choose Android over other platforms.

Nielsen's studies show that 31 percent of potential buyers plan to choose Android, nudging just past the 30 percent figure for Apple and its iOS. RIM's BlackBerry platform is holding on with 11 percent in this category. Of the recent buyers, Android held a whopping 50 percent of the respondents, doubling the 25 percent of iOS, and over triple the 15 percent who purchased BlackBerry devices.

These results have translated directly into market share, as Android now leads the smartphone market at 37 percent share of the U.S. market, with iOS holding on to 27 percent, and RIM with 22 percent. Ubiquity of devices and carriers has certainly helped Android balloon in popularity, and it doesn't look like it will slow down anytime soon.

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