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Verizon grabs 4.5 percent of iPhone traffic in 2 weeks: study

News by Jordan Crook on Friday March 18, 2011.

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According to Millennial Media's Mobile Mix report, Verizon's iPhone 4 captured 4.5 percent of its U.S. iPhone traffic in just about two weeks. This, mind you, is a pretty large 4.5 percent, considering that AT&T held exclusive rights to the iPhone for more than 3 years prior to Verizon's February launch.

Samsung has stayed strong as well, recapturing the number two spot on Millennial Media's Top 15 Manufacturer rankings from HTC, which saw a surge in January. The report also shows that Samsung had the third most popular device of February, the Samsung Epic. The Epic wasn't the only Samsung device ranked this month either, as the Samsung Fascinate, Forte and Captivate were all represented, along with Samsung's Galaxy Tab. "Samsung has been a monthly mainstay on the Top Manufacturer list since we started reporting it nearly two years ago," said Mack McKelvey, senior vice president of marketing at Millennial Media. "What has changed is their mix of devices?more smartphones and for the first time, their Galaxy Tab appeared in our Top 30."

Of course, Apple's iPhone and iPod Touch took the first two spots on Millennial Media's Top 30 Devices list, and the top spot in the company's manufacturer rankings, but only saw an 8 percent increase month-over-month. While Apple may have the lead in devices and as a manufacturer, Google's Android platform has and continues to lead iOS as the largest smartphone operating system on Millennial Media's network, with a 51 percent impression share. Not to mention, Android-powered devices jumped from 16 to 19 this month, on the list of Top 30 Devices.

Perhaps Android is making a surge against Apple's iOS, but Apple still takes the cake in tablet sales, with over 10 million iPads sold in 2010. Millennial Media's report predicts that Apple will continue to lead the market over the course of the next two years with an estimated 50 million devices sold between 2010 and 2012. Apple won't be the only tablet manufacturer to see growth, though. Both Android and Microsoft tablet sales are expected to grow more than 400 percent in 2011, and more than 32 million Android tablets are expected to be sold by the year 2012. "The biggest competitor to the iPad is up to the consumer," McKelvey said. "Just like smartphones, feature phones and gaming devices, there isn't a one size fits all. Consumers have different needs and desires from their devices, so it's really a question of what works for each consumer. To that end, there may or may not be a single winner. There may be several."

While Millennial Media's Mobile Mix doesn't focus too closely on developer or application research, one Windows Phone 7 statistic was too juicy to omit. WP7 applications grew 200 percent month-over-month, and for good reason. "Developers who are active on the WP7 platform have tremendous opportunity to monetize their apps since there is less competition out of the gate," McKelvey said.

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