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Nokia, LG lose while ZTE, Apple gain Q4 2010 market share

News by Todd Haselton on Friday January 28, 2011.

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According to research firm IDC, the mobile phone market grew 17.9 percent during the fourth quarter of 2010, and Nokia still has the largest share of the market.

Nokia shipped the most units during Q4 (123.7 million), but its market share fell from 37.2 percent in Q4 2009 to 30.8 percent for Q4 2010. Samsung shipped 80.7 million units and had a 20.1 percent market share. LG shipped 30.6 million units for a 7.6 percent global mobile market share. ZTE shipped 16.8 million units for 4.2 percent of the market, while Apple shipped 16.2 million units to claim 4 percent. LG saw the largest relative drop in share, having held onto a 10 percent slice in Q4 of 2009.

In terms of year-over-year change for Q4 shipments, Apple saw the largest growth of 86.2 percent. It had shipped 8.7 million units in Q4 2009. Similarly, ZTE saw the largest growth for the whole year. It shipped 26.7 million units in 2009, and sold 94 percent more (51.8 million units) during all of 2010.

Nokia shipped 453 million phones in all of 2010 and had a 32.6 percent market share for the year. Samsung shipped 280 million units in 2010 and maintained a 20.2 percent share for the year, and was trailed by LG (116.7 million units, 8.4 percent market share), ZTE (51.8 million units, 3.7 percent market share), and Apple (47.4 million units shipped, 3.4 percent market share).

"Mobile phone users are eager to swap out older devices for ones that handle data as well as voice, which is driving growth and replacement cycles," said Kevin Restivo, a senior research analyst with IDC's Worldwide Mobile Phone Tracker.

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About the author

Todd Haselton
Todd is a senior editor at MobileBurn and works out of his home in New York City. He covers news for us and also writes reviews. You can follow him on Twitter at @RoboTodd

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