News by Todd Haselton on Tuesday December 07, 2010.
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According to All Things D, publishers have been slow to create digital content for the iPad because of Apple's subscription terms.
Reportedly, Apple provides publishers with 70 percent of revenue from each sale, and publishers can offer opt-in forms that would allow subscribers to input their name, email, and mailing address. Despite News Corp repotedly jumping on board with its digital newspaper called Daily, and Virgin's new Project publication, other publishers haven't been so quick to create content.
All Things D says publishers "don't like the 30 percent cut that Apple wants to take," and some are put off by the idea that Apple has all of their customer's credit card data. Publishers want the credit card information for marketing purposes and for the option to bundle their actual print subscriptions.
For now, publishers are hoping they'll be able to find more reasonable terms working with Android. Some assume Apple will adjust its terms in the future, too.
Todd is a senior editor at MobileBurn and works out of his home in New York City. He covers news for us and also writes reviews. You can follow him on Twitter at @RoboTodd