SunCom Offers Firefly Phone for Kids

FireflyWith adults, teens, and even the elderly already using mobile phones, it seems inevitable that carriers would target the last remaining group of people who haven't joined the cellular revolution - children. The Firefly, a new handset made by Chicago-based Firefly Mobile Inc. and offered by US carrier SunCom Wireless, aims to put a mobile phone in the hands of children ages 8-12.

Although the Firefly is designed for kids, it's marketed at parents who want a way to stay in touch with their children and give them a way to call for help in emergencies. A fully functional, rugged GSM phone that's designed to look like a toy, the Firefly has several unusual features, such as a built-in backpack hook, "firefly" flashing lights, and brightly colored interchangeable faceplates.

Instead of a numeric keypad, there are programmable "instant-call" keys with colorful icons representing mom or dad. There is also a parent-programmable phone book that holds up to 20 numbers, and a 911 button to summon help. Parents can restrict inbound or outbound calls to specific numbers, as well. The Firefly is small and light - it weighs just 64g (2.2oz) - and offers up to six hours of talk time.

The Firefly could prove popular with busy parents seeking a way to stay in touch with their children as they shuffle between after-school activities and social engagements. But giving kids their own phone may also raise concerns from some parents about radiation exposure. It might also lead elementary schools to join middle schools and high schools in banning or limiting cell phones because of the disruption they can cause in class.

SunCom is offering the FireFly as part of a package which includes 1200 minutes or 12 months of talk time, whichever comes first, for $199. Service is available in select markets, and there are no additional roaming charges.

 

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