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Our online glossary is here to help you make sense of the terminology used in the cell phone industry. It covers mobile technologies, such as 3G and 4G, and even includes a bit of information on smartphone operating systems and the companies that make the cell phones and other mobile technology devices we all use.

What is "ARPU"?

ARPU is the average revenue per user. Put more simply, it is the amount of money, on average, that a company brings in for each of its customers. The higher the ARPU for a company, the better.

Also known as: "average revenue per user"

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