Apple is of course a US based band and the company ploughs a lot of investment into its home country, while the company's aspirations in Asia have also been well documented. However, Europe is a major smartphone market and it is one where the consumers have been good to Apple. Does that mean Cupertino does not show much love in Europe? Maybe, but that is changing.
Is Apple falling behind its Android rivals in terms of innovation and pushing the smartphone further? It is certainly an interesting debate with some thinking yes, the iPhone has become stagnant and its best new features have been on Android devices for some time. The other side of the argument points to recent firsts, like a 64-bit processor, an intricate fingerprint sensor, and other recent developments as evidence that the company very much remains an innovator.
Samsung has lost considerable market share in the smartphone world over the last year, something that has been well documented. The company's slide is only really put into perspective when you see individual countries in isolation and Sammy has lost huge ground in key markets such as China, South Korea, and Japan. However, it seems the company's troubles in these important huge regions are not specific to smartphones.
LG has signalled some of its mid-range intentions for 2015 by announcing four brand new smartphones that fit into the affordable and well spec'd category.
The Motorola DROID Turbo is one of the highest spec'd smartphones on the market, but it is of course an exclusive in the US with the country's largest carrier, Verizon. However, Motorola also rolled out an international version, the equally special Moto Maxx, although it was a handset that was bizarrely only launched in Latin America.
LG's fantastic G Flex 2 was launched last month and has already made its debut in the company's South Korean home market. The handset is definitely rolling out in other countries and LG has now confirmed when the G Flex 2 will arrive in the United States. The company says that the handset will be arriving in March.
Blackberry is rolling out a major software update in the form of Blackberry 10.3.1 (BB 10.3.1). The upgrade is arriving simultaneously around the globe and is available on a multitude of the company?s current smartphones. If you are rocking a the BlackBerry Passport, BlackBerry Z30, BlackBerry Z10, BlackBerry Z3, BlackBerry Q10 or the BlackBerry Q5, you can get the update. It is also rolling out to the Porsche Design P'9982 and the Porsche Design P'9983.
T-Mobile has been going from strength to strength for a couple of years now and the company's ascension continued through the last quarter and through 2014 as a whole. The Magenta Network added 2.1 million net subscribers in the United States throughout the fourth quarter period, while over the year 8.3 million new subscribers were added.
There is a mini war of words going on between Apple and Motorola at the moment and the Moto company has dealt the latest salvo by criticizing Cupertino's prices.
We still not know exactly when the Samsung Galaxy S6 will be made available to consumers, but we do at least know it will be coming to the UK. Of course, Samsung's flagship was always going to land in Europe's biggest market, but retailer Carphone Warehouse just put an official stamp on it. The multi-location outlet revealed that it is accepting registrations for the Galaxy S6 now.