Sony surprised us back last month the launch of the Xperia Z4, a new underwhelming flagship from the company that would be a Japanese exclusive. That left the struggling electronics juggernaut with a flagship sized hole in the market around the world, with only last year's Xperia Z3 flying the high end banner. Sony has now updated the Xperia Z3 by announcing the Xperia Z3+, a handset that pushes the older device closer to a running pace with today?s flagships.
Sony's older flagship models the Xperia Z, ZR, Z1, Z1 Compact, and Z Ultra are all being treated to Android 5.0.2 updates, with the software already being rolled out to the handsets. The newer (although still aging) Xperia Z1 products will be getting firmware 14.5.A.0.270, while the even older Xperia Z devices are receiving version 10.6.A.0.454.
Sony's Xperia smartphone division has been struggling in recent years, losing money while also seeing sales decline across the world. However, in Japan (Sony's home country) the company is the best-selling smartphone manufacturer, with its Xperia brand enjoying huge success. The country has a unique smartphone market, where global leader Samsung struggles to sell devices period, while global struggler Sony thrives.
Sony's Xperia smartphone division is taking a beating recently, bleeding money and failing to find a spark with consumers. Considering Sony makes good devices, it is hard to see why, but the company has even reportedly thought seriously about selling the Xperia brand like it did its VAIO personal computer division last year. However, Sony still has a shot to get back to profit and to make money from mobile phones.
After the very disappointing release of the Xperia Z4 recently, Sony could do with releasing some smartphones that hit the mark. The newly announced Xperia C4 certainly fits the bill, it is a marked improvement over last year's well received Xperia C3. While the C4 is not the true flagship we want from the Japanese company, it does prove itself to be one of the best selfie phones available at the moment.
Sony has unleashed its new flagship, the Xperia Z4, but those looking for a big leap over the six month old Xperia Z3 will probably be disappointed. Indeed, the Z4 is in fact merely an incremental shift, while the disappointment will likely continue with news that the device will be exclusively sold in Sony's homeland of Japan. Note to worry though, the company says it will launch another global flagship at the end of the summer.
We have seen a lot of leaks regarding the Sony Xperia Z4, and now it seems we will see the handset later this month when Sony hosts an April 20th press event. However, there is still time for one more piece of information before the big launch, with the latest report suggesting that the Xperia Z4 will feature an all-metal unibody.
We are still awaiting the launch of the Xperia Z4, Sony's upcoming new flagship smartphone, which is due to arrive sometime this summer. The Japanese company seems to have another high end handset up its sleeve too, with serial tipster @Upleaks claiming that Sony will unveil a new well spec'd device code-named "Lavender".
Sony has had to contend with declining smartphone sales, continued money losing, and even claims that the company is ready to sell off its Xperia division. However, Sony has vehemently denied that it will offload its smartphone division and in fact the company is setting ambitious targets for this year, which is not a bad thing considering the Japanese giant makes good devices that look good and are well spec'd.
Sony has been slow getting Android 5.0 Lollipop to its devices, but the company has announced the update for the Xperia Z3 and Zperia Z2 range recently. The Japanese giant also revealed that the Xperia C3 and Xperia T2 Ultra are also in line for the upgrade, but what about the older Xperia Z? At two years old, the former flagship is aging for sure, but Sony confirmed today that the device will indeed be getting a lick of the Lollipop in the near future.