Sony's mobile image sensor division is making the difference for the company at the moment, driving profits while the Xperia smartphone company struggles to tread water. The Japanese giant has seen its sensors sweep the smartphone market, becoming the lens of choice for many of the company's rivals. Samsung, however typically uses its own sensors, but that will be about to change with the Galaxy S7.
Sony's Xperia Z5 is the safe option flagship if you don't want to fork out the extra cash for the 4K screen packing Xperia Z5 Premium. It is a fantastic handset and one of the most rounded flagships on the market, sleek and powerful, the Xperia Z5 also boasts one of the best batteries on the market. The handset is now making its debut in North America, landing in Canada today.
We love Sony's new flagship range because there is something for everyone. Want bleeding edge specs and innovation, opt for the Xperia Premium, for a rounded flagship experience the Xperia Z5 is a good option, while if you want arguably the most potent small screened smartphone on the market then the Xperia Z5 Compact is a good bet. Speaking of the Z5 Compact, it is making its debut in the United States, heading to online retail giant Amazon.
Sony has revealed its third quarter financial results and the date shows that the company's smartphone business continues to falter, while its image sensor division keeps flourishing.
Sony may be struggling in the smartphone market (despite launching excellent devices), but the company is thriving in one other mobile area. We are talking about mobile image sensors of course, where Sony enjoys a dominant market share and supplied camera tech to many of its smartphone rivals. Indeed, the company is doing so well in this area that it re-strategized to make image sensors its primary focus moving forward.
Sony has been rumored to be exiting the smartphone business for the last two years, but the company keeps knocking those reports down. We can't decide whether there is no smoke without fire or whether the reports are unfounded and Sony is really not even considering ditching its Xperia brand. Either way, the Japanese giant has come out and denied once again the latest rumor that said 2016 will be the company's last in the smartphone industry if sales do not pick up.
Sony has announced that its concept build for Android 6.0 Marshmallow is now rolling out to users of the Xperia Z3 and Xperia Z3 Compact. The news comes several weeks after the company revealed that 10,000 owners of those two smartphones would get a chance to test the build ahead of its official full release later in the year.
Android 6.0 Marshmallow is on the verge of being released on Google's own Nexus and Android One smartphones, with third party OEM's following afterwards. Yesterday Sony announced which of its devices will be getting Marshmallow, likely in 2016, and now owners of two of those handsets have the chance to test the software before its main release.
HTC has revealed some of its devices that will be getting Android 6.0 Marshmallow, and will definitely be getting the upgrade. Now it is the turn of Sony and the Japanese company has released its Android 6.0 roadmap showing all of the smartphones that will be getting the new software from Google.
After treading water for several years, Sony decided to do some innovating and at IFA earlier this month the company launched the Xperia Z5 Premium. That handset was the first to arrive with a 4K screen that boasts a stunning 2160 x 3840 resolution and 800+ ppi. To put that in perspective, the nearest rival is the Samsung Galaxy S6 with a 577ppi pixel density.