Sony has been reportedly thinking of selling its smartphone division. The company has been rumored to be doing just that since last year, and the rumor resurfaced at the start of this year. Sony has never really spoken about it, but it has been clear for some time that the company's mobile output is struggling. Finally the Japanese company has spoken on the subject, but the message seems to be mixed.
Sony kept its flagship Xperia Z4 smartphone for another day and opted not to announce it at the Mobile World Conference in Barcelona. However, the Japanese company did have a new handset to show off in the form of the Xperia M4 Aqua, a mid-range device that gets a lot right, including some very slick aesthetics.
Sony may not have had a flagship smartphone to launch at MWC today, but the company did usher in the Xperia Z4 series with announcement of the high end Xperia Z4 Tablet. The flagship slate continues Sony's recent stellar output in this market and will undoubtedly be among the best Android tablets available. It also has a unique calling card as it is the thinnest slate that your hard earned money can buy.
We are just a weekend away from the Mobile World Conference starting, and in the calm before the storm there are a flurry of leaks. While HTC's and Samsung's upcoming flagships are the talk of the smartphone world, Sony will also have a few smartphones making their debut at the expo in Barcelona.
Sony has been going through a torrid time financially over recent years and the company has taken drastic action to try to stem the losses. For example, the Japanese giant sold headquarter property around the world, laid off tens of thousands of workers, and even sold its VAIO PC division. However, it has still not worked and once again there are reports that Sony may be forced to sell its smartphone division.
A lot of flagship smartphones are already updated to Android 5.0 Lollipop, while others are receiving their upgrade in the coming weeks. Sony has been pretty quiet regarding when the Xperia Z3 will receive the latest and greatest of Google's software. The company confirmed when Android launched that the Z3 would get it, but since then nothing has happened. That looks as though it will change pretty soon though.
I have often found Sony's model of releasing two generations of smartphone flagship each year baffling. It has diluted the company's impact on the high end smartphone market, even though each Xperia Z has been admittedly outstanding. Luckily the Japanese giant seems to be retreating to the normal model employed by all its rivals, at least that is the rumor today.
Sony's recent woes have been well documented. The Japanese electronics giant has had an amazing fall from grace, laying off tens of thousands of workers, selling property, selling its VAIO PC business and still failing to claw out of the red. The Smartphone business has done okay, but it struggling to hit the big time, and even that is now resulting in consequences.
Sony's Xperia Z4 is the company's next all-out assault on the top of the smartphone market and its announcement is very close. It was rumored originally to be getting a CES launch, something that was simply never going to happen, so the next probable launch event would be during the Mobile World Conference (MWC) in Barcelona through the first week of March, but how likely is that?
Sony has had a rough time of things in recent years, with huge losses, massive job cuts, and has even had to sell off real estate bases around the world. Smartphones have been one of the (minor) bright spots, but Sony has even changed its mobile strategy to focus on high end products. The latest move sees the Japanese company shutter all of its retail stores in Canada.