There are reports today that Sony is preparing to launch a new flagship level smartphone at the CES 2016 trade show in Las Vegas, an even that is happening during the first days of January. However, while it is easy to think this may be the Xperia Z6, the company's next flagship, it is actually more likely to be a return to the true phablet device.
Sony's superphone, the Xperia Z5 Premium, has made its debut in Canada with the carrier Bell, meaning this is an official launch by the Japanese company. The good news for fans of this device in the Great White North is that it is relatively affordable.
Sony's latest smartphones have been slowly trickling onto the U.S. market in recent week, of course virtually all in an unofficial capacity as Sony typically gives the United States the proverbial cold shoulder. Hot on the heels of the Xperia Z5 flagship range coming to several retailers is the Xperia C5 Ultra, a massive handset that was actually launched at the start of August.
A week after the Sony Xperia Z5 arrived in the United States, its jacked up sibling the Xperia Z5 Premium has also made its debut. It is worth noting that, just like the Xperia Z5, the Premium is only available in its International variant, which means it is not being sold officially through Sony so will not come with any warranty in the United States.
One of the reasons why Sony struggles to compete with rivals in terms of sales is because the company generally treats the U.S. market as an afterthought. We can make compelling cases to say Sony devices are just as good as Samsung's for example, but a lack of coverage in the U.S. hurts the Japanese giant. Take the Xperia Z3+, a smartphone that launched in the early summer and is only now making its debut in the United States.
Sony is apparently exploring the idea of producing its own in-house processors, according to Digititmes out of Taiwan. If true, the Japanese company would join the likes of Apple, Samsung, Huawei, and LG as brads that make processors, although only Apple from those companies uses its own silicon exclusively.
The latest James Bond movie Spectre is currently tearing up the box office at multiplexes around the world, and during the movie many people will see 007 rocking a Sony Xperia Z4 smartphones. Samsung's products are also on board, both companies paying a lot of money to be branded in the movie. However, it seems as though the star and director of the movie had reservations about using Sony smartphones.
Sony's mobile image sensor division is making the difference for the company at the moment, driving profits while the Xperia smartphone company struggles to tread water. The Japanese giant has seen its sensors sweep the smartphone market, becoming the lens of choice for many of the company's rivals. Samsung, however typically uses its own sensors, but that will be about to change with the Galaxy S7.
Sony's Xperia Z5 is the safe option flagship if you don't want to fork out the extra cash for the 4K screen packing Xperia Z5 Premium. It is a fantastic handset and one of the most rounded flagships on the market, sleek and powerful, the Xperia Z5 also boasts one of the best batteries on the market. The handset is now making its debut in North America, landing in Canada today.
We love Sony's new flagship range because there is something for everyone. Want bleeding edge specs and innovation, opt for the Xperia Premium, for a rounded flagship experience the Xperia Z5 is a good option, while if you want arguably the most potent small screened smartphone on the market then the Xperia Z5 Compact is a good bet. Speaking of the Z5 Compact, it is making its debut in the United States, heading to online retail giant Amazon.