Despite originally claiming that it would not sell the BlackBerry Z30 because of a belief that customers would be perfectly happy purchasing one of its existing BlackBerry 10 devices, Canadian carrier Rogers has reversed course and decided to stock the latest BlackBerry device.
BlackBerry revealed yesterday that the BlackBerry Z30 will go on sale October 15 in Canada, but the list of carriers that would carry the device did not include Rogers. Now we know why: Rogers will not sell the device in store because it would rather sell its existing BlackBerry devices.
The BlackBerry Z10 was not as successful as BlackBerry anticipated, but the troubled manufacturer is hoping that its next all-touch screen BB10 device, the BlackBerry Z30, will have a better performance when it goes on sale in its home country later this month.
BlackBerry, once the biggest name in mobile and worth more than $200 billion at its peak period in 2007, may soon be sold for less than $5 billion, according to a statement issued by the former smartphone giant.
BlackBerry is in serious trouble. The once leading smartphone manufacturer has warned investors today that it anticipates $930 million to $960 million in losses related to unsold devices, and has decided to cut more than a third of its workforce as it shifts its business focus.
BlackBerry originally said that it would launch its BlackBerry Messenger client for Android and iOS in the summer, and the Canadian device and services company is cutting it close. BBM for Android launches on the last official day of summer.
The BlackBerry Z30 has appeared in several leaked photos and rumor reports as the BlackBerry A30, so the company formerly known as RIM has chosen today as the day to officially announce its first BB 10 device with a 5-inch display.
Sprint will deliver its first BlackBerry 10 handset later this week when the carrier begins offering the BlackBerry Q10 for $199.99 on a two-year agreement. The phone will be available online and in stores beginning Friday, August 30. The Q10 has already been made available at the other three major carriers in the U.S., but Sprint will make it four at the end of the week for customers craving a device with a physical keyboard. Be sure to read our BlackBerry Q10 review to learn more about the device.
Days after rumors first emerged that BlackBerry may consider taking the company private or even consider a sale, the Canadian mobile device and services company issued a statement that its board members are considering those options and more as they try to fix BlackBerry's fading market position.
The company formerly known as RIM is contemplating going backwards to go from a publicly traded company to a private one that doesn't need to constantly get battered for its lackluster performance. Will that save BlackBerry as an OS and company?