Today could spell truly an end of an era, not just in mobile but in the tech world as a whole. It seems that Finnish company Nokia will not be making mobile phones again, despite being able to in 2016. Nokia's new CEO Rajeev Suri said "We are not looking to a direct consumer return to handsets per se," during a talk today. However, should we really be saying goodbye to the Nokia brand?
Microsoft purchased Nokia's devices and services business earlier in the year and now build the company's old Lumia smartphones. However, Redmond left plenty of Nokia behind and it seems the old Finnish giant is getting itself ready to re-enter the smartphone market. Although, how Nokia goes about this is quite complicated and will depend on the ins and outs of the deal with Microsoft.
Say goodbye to Nokia smartphones, for now at least. Microsoft has killed off the Nokia branding for future smartphones the company confirmed today, ending months of rumors. Instead of the Nokia Lumia branding, devices will now be known as Microsoft Lumia and will come with the company's Windows logo emblazoned on them in black.
Just recently Nokia launched its HERE Maps service for select Samsung Galaxy devices through Samsung's own app service. Now the Finnish company is going a step further and has rolled out HERE Maps for the wider Android community. The app is not yet available on the Google Play Store but it should land in the near future.
We are introducing a new series today in the form of Five Year Predictions. Each week we will take a look at a major brand in the mobile space and will see where the company is now, what its short term future looks like, and finally where we think the brand will be in five year's time. We cannot please everyone and get everything right, but we hope this series will give more of an insight into the plans of companies as we enter the next phase of mobile technology. Kicking it all off is Nokia.
Microsoft's recent history with Nokia has been a fruitful one; it helped to put Windows Phone on the map and Nokia had such success on the platform that Microsoft bought the Finnish company's devices division. Since then Redmond has been churning out its own smartphones with the Nokia Lumia branding, but it seems Microsoft is now willing to let go of Nokia altogether.
Nokia actually no longer making hardware is not an easy thing to take, after-all, this was the company that dominated the mobile scene for years and was one of its leading lights in the early years. However, Nokia sold its devices division to Microsoft earlier in the year and is now focusing on its services and software.
We are the first here at MobileBurn to admit that the HTC One M8 has immediately become the best handset on the Windows Phone platform. The Taiwanese company's all metal device sports better specs than any other WP handset and arguably looks better too. However, we have been thinking that the stellar job that Nokia has done over the last couple of years has been drastically undercooked this week.
The Nokia Lumia 520 has finally been treated to the latest version of Windows Phone, version 8.1 with Nokia's Cyan software on board. That is a fitting addition considering the 520 has done as much for Microsoft's (admittedly slow) mobile growth as any other smartphone.
It made sense for Nokia to launch the X Android smartphones as a way to gain traction in the lower-tier market, but it was widely expected that Microsoft would abandon the venture once it assumed control of Nokia. That's no longer the case as Microsoft today launched the Nokia X2, a more powerful but still cheap smartphone, and it's still running Android.