It still amazes me that carrier exclusives are a part of any smartphone manufacturer's business model. While success have been had in the past (the iPhone and DROID for example) more often than not these days such exclusivity limits a handsets appeal and they are often poor sellers. So, it is a little puzzling why HTC has decided to make its pretty darn fantastic Desire EYE and exclusive with AT&T.
HTC launched the Desire EYE a couple of days ago, a new mid-range (nay flagship) smartphone with a dual camera setup of 13 megapixel lens on the rear and 13 megapixel lens on the front. Aside from the high res modules, HTC also showed off some accompanying software called the EYE Experience that offers a bunch of features. The company said the EYE Experience would be rolling out to a number of other HTC handsets soon and now it is arriving on the One M8.
HTC did not just roll out a new smartphone yesterday, the company also released the RE, a brand new asthma inhaler, I mean toilet pipe, I mean a periscope, I mean camera. Yes, the phallic design of HTC's new camera is hardly in keeping with the company's solid reputation with aesthetics, and that's coming from a fan of HTC hardware. So, what does this camera offer that other point and shoot, actions cams, or even smartphones do not?
HTC has today launched the Desire EYE, a smartphone that has been rumoured over the last few days and arrives as the company's mid-range camera oriented handset. The Taiwanese giant did not debut a One M8 EYE as was widely reported and it is now not clear whether that flagship device actually exists.
HTC was widely rumoured to be entering the wearable market this year, so much so that renders of the company's smartwatch leaked online and the device was reportedly ready to roll out in September. It is widely thought that the device was on the verge of being rolled out, but HTC pulled the plug at the last moment and decided to scrap wearable plans.
HTC has two EYEs on the smartphone world at the moment, a Desire EYE and a One M8 EYE. Both of these handsets are tipped to be launched tomorrow, but it is more likely the M8 EYE will land first and the Desire EYE will launch later in the month. HTC has today teased the One M8 EYE with the above shot that reminds us of the launch date.
HTC has been expanding its smartphone output this year, even if that has not translated to sales of hardware through the quarters. The Taiwanese giant has padded out its lower end range and is targeting more dynamic roll outs in the United States, which is a key market for HTC. A leak from Verizon reveals today that a new HTC device is coming to the biggest carrier in the US, the new Desire 612.
We have been hearing plenty about HTC's upcoming EYE device and today we can show you a press image of the handset, and it is another fetching addition to HTC's line up. What started as a pretty straightforward launch has turned complicated over the weekend as there seems to be two HTC EYE smartphones due to land at the company's New York launch this week.
HTC has been losing money consistently over recent quarters, but the Taiwanese company had some good news today when it confirmed that it has turned a profit over the last three months. However, while any profit must be welcomed as fantastic news, things are not actually quite as good as they seem and the company still has a massive fight on its hands.
I doubted, the tech media community doubted, hell perhaps everyone doubted, but HTC has done the right thing with its upcoming handset. You may remember the One M8 EYE that will be launching next week, a device that was reported to be a variant of the company's flagship device. As it turns out the EYE is actually an entirely new smartphone that will be a part of its Desire range.