Burned again. Yesterday we told you about the HTC One X9, a smartphone that will be arriving early next year that was reported to have blazing specs. We argued it should be the flagship the company should have delivered with the One A9, but were cautious because HTC's output has been patchy this year. Our misgiving proved correct as several reputed sources are saying today that the One X9 will not come with high end specs at all.
We have been pretty critical about HTC on these pages regarding two things, the company bombarding the market with high end smartphones, and the One A9 that was billed as a flagship but simply isn't one. It is an interesting position the company is in, not wanting to flood the market further, but also knowing that the A9 is simply not a competitor against similarly priced handsets.
While we are still awaiting HTC's Android 6.0 Marshmallow rollout for its handsets (aside for the One A9 that ships with the platform), the company's Google Play Edition One M8 is receiving the upgrade now. This marks the first HTC device already on the market to get the latest version of Google's OS, and it is an obvious choice.
Did you buy a HTC Nexus 9? Probably not, but then not many did. That is actually a shame as it was one of the very best tablets ever made... it just worked on all levels. Considering the Nexus 9 is still barely a year old, it still represents a great buy for those wanting a powerhouse slate, especially now that HTC has reduced the price right down.
The HTC One A9, a handset we have pretty much slammed on these pages, will be coming to AT&T in the United States on Friday. The Taiwanese company's newest flagship will be making its debut on November 6, and actually this shows a lack of marketing nous by HTC.
HTC has announced its third quarter financial report, and as you can probably guess, it is not good news for the struggling Taiwanese brand. Things have been getting progressively worse for HTC through the course of this year, even so bad as for the company's stock to crumble and it to lose virtually all of its brand value.
HTC said that is flagship devices like the One A9, One M9, and One M8 will be getting Android 6.0 Marshmallow within three months after the platform launched earlier this month. That means those handsets should be getting the update sometime in January, and that seems to be the case with the One M8 as the Marshmallow software for that handset received certification for Bluetooth SIG recently.
What is HTC doing? The company has just launched another high end smartphone a week after the One A9, and this not a fresh handset either, it is another One M9 variant for the Chinese market. We have truly lost count of how many M9 handsets there are, so much so that we are sure the E9 already exists. Quick research says it hasn't, but it really highlights how diluted HTC's flagship output had become, a sad time for the company.
It seems that HTC's new "flagship" One A9 will be available across the four major carriers in the United States. The device was already confirmed for AT&T, Sprint, and T-Mobile and now Verizon has stated that it will be carrying the new smartphone too.
If you want to grab the HTC One A9 at its introductory price of $399.99 (directly from the company) then you will need to be quick. That's because the price will apparently go up a full $100 to $499.99 by November 7, which is eleven days away.