HTC has been decking its smartphone portfolio out with high end devices, including the One M9 flagship. However, stocks are plummeting and the M9 is tanking on sales charts, leading to plenty of worry within the company. With that mind, HTC needs to deliver some device that capture the imagination, as the One M7 and to some extent the One M8 did.
Over the last eighteen months, HTC has gone from struggling to recording profit most quarters, but the company has not enjoyed significant growth. Indeed, margins have been slim and one slip would mean a plunge back into the red, something that is now happening. The new One M9 flagship has not been received well and sales are sluggish and HTC is in trouble as a result.
When Google announced Android L (later to be Lollipop) at its I/O event last year, HTC was one of the first companies to confirm its flagship handsets would get the software, even though L was six months away from release. Fast forward to this year, the same day Google unveiled Android M at I/O, and HTC has once again promised to deliver swift upgrades to the software when it is launched (likely this October or November).
HTC has been very busy so far this year and has released twelve smartphones in just five months. Yes, some of those were regional specific devices, or minor variants of existing models, but nevertheless 2015 has been all hands on deck for the company. Sales have been worryingly sluggish though as the One M9 flagship failed to impress a wide consumer base. A solid mid-range device available to all could be the answer to HTC's problems (at least short term), so the HTC A50C is something to look forward to.
HTC's Butterfly J series has often led the company in a pure hardware perspective, launched as Japanese exclusives these handsets are unlikely to ever be released elsewhere. The new J Butterfly fits all that well, it is the most decked out smartphone HTC has ever made, which is really quite something considering the smartphone flagship blitz the company has been on recently.
HTC has confirmed that that the HTC One M7 running on Verizon's network will be updated to Android 5.0 Lollipop on May 14th, which is tomorrow! The handset is the original of HTC's current flagship range, a stunning device even today and one that the company promised would get Lollipop way back last year when Google first announced the build at its I/O event.
Many people have been writing HTC off for a few years, but over the quarters the company has managed to make a profit and confound critics. The Taiwanese giant did that by launching well spec'd handsets with blazing designs, generally adding something interesting to the market. The One M7 and One M8 led that charge with all-metal designs and flagship specs.
HTC is going One M9 crazy; after launching the flagship the Taiwanese company has launched several variants of the handset. We don't think they should be doing that considering the M9 has hardly been a success so far, but HTC is carrying on and will be pushing out another one. The One M9ew, a plastic version of the M9+ has passed through TENNA.
The HTC One Mini 2 is barely a year old but today the Taiwanese company dropped a huge bombshell by saying the handset WILL NOT be getting Android 5.0 Lollipop. In a tweet HTC said that Lollipop and the One Mini 2 would not provide an optimum experience, without elaborating on quite why that is. That leaves the device back on good old KitKat.
HTC continues to confound critics after the company released its financial results for the first quarter of 2015 (January through March). The Taiwanese giant has posted a string of encouraging quarters in the face of analysts predicting sliding profits amidst increased competition. The United States market has been particularly tough for HTC in recent year, but the company even did well in the U.S. over the last three months.