Google is getting all the limelight today after announcing the Nexus 6 smartphone and the Nexus 9 tablet, but the spotlight will shift off Mountain View very quickly. In fact, tomorrow all eyes will be on Apple is it launches its new iPads, sadly making the Nexus devices quite literally yesterday's news. However, it seems Apple didn't even want to wait a day as the company has "accidentally" leaked the new iPad Air 2 and a new iPad Mini today.
The new iPad is due to launch on October 16th when Apple has a launch event in Cupertino for its tablet range. While a new iPad Mini and even an iPad Pro have been discussed, the focus is of course on the iPad Air 2, the newest version of Apple's flagship slate. We have now learned a little more about the devices processing power thanks to this image from apple.club.tw.
Apple has unsurprisingly taken a hard stance against companies who copy their devices and Cupertino's chief designer Jony Ive has been particularly vocal on the matter. When we think of knock off devices we think of cheap Chinese offerings from nondescript brands; sure, Apple has accused Samsung of copying, but we do not associate this kind of thing with a major tech brand.
When reservations for the iPhone 6 and iPhone 6 Plus reached 2 million in China last week, I suggested that when the devices were made available for pre-order in the country they may get close to matching the figures posted during their earlier initial launch in nine countries. Well, how very wrong I was as the new handsets have been snapped up in unprecedented numbers in China with up to 20 million units being bought.
Last year Apple snatched first place in Interbrand's "Best Global Brands" survey from Coca-Cola and has held onto the accolade for a second consecutive year. The New York consulting firm says Apple's brand value of $118.9 billion, which means the company has solidified its position at the top with a 21% rise from 2013.
Just over a month after the biggest smartphone launch in history, Apple is ready to do it all again, this time with tablets. The company has confirmed that it is holding a press event on October 16th (next Thursday) to launch the new iPad range and some new Mac products. This event will admittedly be lower key that Cupertino's iPhone 6 extravaganza, but it could also be a lot busier.
A day ago I wrote that news surrounding the oft rumoured iPad Pro was pretty thin on the ground, but ironically today a batch of info arrived courtesy of Digitimes. According to the report, Apple is working on not just one, but two iPad Pro devices and one of them will run both iOS and Mac OS X.
Apple?s iPhone 6 and iPhone 6 Plus have been selling well. Actually, that's an understatement as they have been breaking records and are set to go through the roof again when launched in China and India later this month. However, how well Apple's flagship device does through a launch period is only part of the story as the iPhone has always had fantastic staying power. The iPhone 6 could take that to another level.
It is almost certain that Apple will roll out a new iPad during the month, but details around Cupertino's new slate/s have been thin on the ground. Until now that is, as a major leak has laid bare some of the finer details of the iPad Air 2 and a new iPad Mini, although the much rumoured iPad Pro is still proving elusive.
We reported a few weeks ago that through the first 24 hours iOS 8 adoption was lagging behind that of iOS 7 a year ago, and it seems that is still the case a few weeks in. Analytics firm Fisku says that twelve days after release iOS 8 is lagging behind both iOS 6 and iOS 7 adoption rates, although independent analysts put the number above Fisku's figures but still falling short of iOS 7.