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Apple Reviews, Rumors and Upcoming News

Apple to record massive revenue increase for Q4
By Luke Jones on Monday October 20, 2014

Apple had a bumper third quarter as the company saw iPhone sales best analyst predictions, while Mac sales increased too. The result was a massive period, one that is traditionally Cupertino's slowest as customers await new products launching in the fall. The company?s fiscal Q4 (third quarter on the calendar) is typically a big period as new products start to take hold, and analysts are predicting good things for Apple's upcoming earnings call.

Apple slashes prices of iPad Mini 1 and 2 and the iPad Air
By Luke Jones on Thursday October 16, 2014

Not that the iPad Mini 3 and iPad Air 2 are out in the open some of you may be thinking, "I can now get an older model for a more affordable price" and you would be right. At its launch event in Cupertino today, Apple detailed a slew of price cuts for its remaining iPad range giving the company its first ever coverage over multiple price points.

Apple's iPad Mini 3 is a huge let-down
By Luke Jones on Thursday October 16, 2014

As well as launching the iPad Air 2 today, Apple also launched another slate. No, sadly it wasn't the much rumoured iPad Pro, but it was a new version of Cupertino's iPad Mini. However, after getting a little closer to the new iPad Mini 3, I am left wondering why Apple bothered as this is as incremental an update as you could imagine.

iPad Air 2: Up Close
By Luke Jones on Thursday October 16, 2014

Apple today launched the new iPad Air 2, the company's latest tablet flagship that arrives amid declining sales and a slate market that is more competitive than ever. However, while Apple's iPad business is declining, it is only mirroring the general tablet trend as a whole and the outgoing iPad Air has comfortably maintained Apple's position as the company to beat in this niche. Can the iPad Air 2 continue to do that, can it dominate ever better competitors, and can it help to breathe new life into the tablet market as a whole?

Apple Leaks iPad Mini 3 and iPad Air 2
By Luke Jones on Wednesday October 15, 2014

Google is getting all the limelight today after announcing the Nexus 6 smartphone and the Nexus 9 tablet, but the spotlight will shift off Mountain View very quickly. In fact, tomorrow all eyes will be on Apple is it launches its new iPads, sadly making the Nexus devices quite literally yesterday's news. However, it seems Apple didn't even want to wait a day as the company has "accidentally" leaked the new iPad Air 2 and a new iPad Mini today.

A closer look at the iPad Air 2 A8X processor
By Luke Jones on Tuesday October 14, 2014

The new iPad is due to launch on October 16th when Apple has a launch event in Cupertino for its tablet range. While a new iPad Mini and even an iPad Pro have been discussed, the focus is of course on the iPad Air 2, the newest version of Apple's flagship slate. We have now learned a little more about the devices processing power thanks to this image from apple.club.tw.

Xiaomi says Jony Ive should test its device amid accusations of copying
By Luke Jones on Tuesday October 14, 2014

Apple has unsurprisingly taken a hard stance against companies who copy their devices and Cupertino's chief designer Jony Ive has been particularly vocal on the matter. When we think of knock off devices we think of cheap Chinese offerings from nondescript brands; sure, Apple has accused Samsung of copying, but we do not associate this kind of thing with a major tech brand.

20 million iPhone 6 pre-orders in China
By Luke Jones on Monday October 13, 2014

When reservations for the iPhone 6 and iPhone 6 Plus reached 2 million in China last week, I suggested that when the devices were made available for pre-order in the country they may get close to matching the figures posted during their earlier initial launch in nine countries. Well, how very wrong I was as the new handsets have been snapped up in unprecedented numbers in China with up to 20 million units being bought.

Apple named top brand for second consecutive year
By Luke Jones on Thursday October 09, 2014

Last year Apple snatched first place in Interbrand's "Best Global Brands" survey from Coca-Cola and has held onto the accolade for a second consecutive year. The New York consulting firm says Apple's brand value of $118.9 billion, which means the company has solidified its position at the top with a 21% rise from 2013.

Apple confirms iPad and Mac launch event for October 16th
By Luke Jones on Wednesday October 08, 2014

Just over a month after the biggest smartphone launch in history, Apple is ready to do it all again, this time with tablets. The company has confirmed that it is holding a press event on October 16th (next Thursday) to launch the new iPad range and some new Mac products. This event will admittedly be lower key that Cupertino's iPhone 6 extravaganza, but it could also be a lot busier.