Many people say that Apple doesn't innovate anymore, it is not necessarily a theory I subscribe to, but there is no doubt that the company is not as trailblazing as it once was. However, that may be about to change if Cupertino puts a recent patent application into action. The patent filed with USPTO seems to show a way in which the iconic Home button on iPhones and iPads will be able to double as a gaming joystick.
Apple is used to mammoth sales all around the world, but there are still some markets where Cupertino is only making fledgling steps. For example, India is still a growing market and Apple has yet to make a massive impact, but there are signs that the iPhones popularity in the country is growing. Through the fourth calendar quarter Apple sold 500,000 iPhone units in India.
Apple announced yesterday that its App Store crushed all previous records recently, accumulating $500 million in sales through one week and having the best day ever on New Year's Day. It is clearly the customers who propelled that greatest of successes, so you can color us surprised that Apple decided to stick it to the consumer today.
Apple's 2015 could not have gone any better so far with the company dominating the Holiday Season with 69 million iPhone units sold. However, the good news does not stop there for the company as it was not just a record breaking few weeks in terms of smartphone sales. Cupertino also recorded a record for its App Store, with almost $500 million in sales for apps (and in-app purchases) over the first week of 2015.
Considering the dominance and success Apple showed in the months before Christmas, it was always going to be a blockbuster holiday season for the company. However, the scale of the numbers for Cupertino through the period has surprised even the most bullish of analyst predictions, smashed records, and left every other company trailing in Appl'?s wake.
There are a number of candidates here. LG for example finally arrived in the smartphone elite with the G3 flagship and recorded record sales in 2014, while Xiaomi has shaken the industry with its business model that has impacted Samsung particularly hard. However, we decided to yield to convention and choose the company that above all others really does define success in the smartphone world... Apple.
It seemed as though Samsung would be returning to being Apple's biggest chip supplier in 2015 with the company hinting that it would take the bulk of orders for the A9 chip. However, despite talk that Samsung had already started production, a report in Taiwan is suggesting from suppliers that TSMC is actually going to have the bulk of manufacturing duties.
Apple's dominance over the industry continued over Christmas, and this was always going to be Cupertino's Holiday Season after the huge success of the iPhone 6 and 6 Plus. Several researchers have shown Apple's products vastly outperformed rival companies, while the iPhone 6 Plus even put a dent into the company's own iPad.
The BBC's recent expose on working conditions in Chinese factories employed by Apple to build its products has put the company in the spotlight for all the wrong reasons. Cupertino insists it has the best working practices in the industry, and while Apple is under scrutiny right now there is little doubt that other companies are guilty of similar. The company has responded to the report with a bullish attitude to the content.
Morgan Stanley is a massive investment firm, so when the company looks at a market it does so with plenty of care. In the world of tech their predictions are normally bang on the money, which is why I tend to believe their latest guides for iPhone performance through this current fourth quarter, which happens to include the Holiday Season.