Amazon has taken a thrashing in the smartphone market with its Fire Phone flagship flopping to be one of the tech disasters of recent years. However, the retail giant does have a history of making moderately successful hardware with its Kindle tablets, while the company's Kindle e-readers have proven the market leaders in that niche.
Amazon's Fire Phone is the smartphone flop of the year and two months after launch is on a very slippery slope to obscurity. Expect the device to disappear entirely within a few months as consumers have just not warmed to the handset that started life as an expensive flagship. In terms of specs the Fire Phone gets plenty of things right, but went against Amazon's tablet model of selling affordable products.
Amazon's Fire Phone is the flop of the year, and there is no getting away from the fact that it has been since day one. Despite having a few standout features and an admittedly solid smartphone experience, the Fire Phone has fallen flat with consumers in a big way, showing that Amazon seriously overestimated how easily people would want to buy into its ecosystem.
We called it when the Amazon Fire Phone launched, we said that the device lacked that something special to make it a hit and later pre-order analytics proved that it could be a huge flop. It seems that no one is buying the handset just weeks after its roll out, but worse it seems that most consumers have no intentions at all of buying the device.
Amazon has done a pretty good job in beefing up its Appstore recently and indeed when the Fire Phone was launched the company boasted that there was 240,000 apps and games in the store. That is impressive, but it still pales in significance to the amount available on Android's Google Play Store and Apple's App Store.
When Amazon launched the Kindle Fire HDX last year it came as quite a surprise because it was a hugely affordable but high spec'd tablet. With a stunning screen and blazing performance, the HDX had a solid claim to being the best small tablet, even in a market that included the iPad Mini Retina, Nexus 7, et al.
Amazon's hardware has always been a conduit to get consumers to buy things from the retail business that built the company. That is why the Kindle range has always been affordable and high spec'd, simply because Amazon was willing to take a loss on each one sold to get consumers into the online store. It is a model that worked for the company's tablets and e-readers, but what about the recently launched Fire Phone smartphone?
We brought you news last week that Amazon was willing to ignore Financial Trade Commission (FTC) demands to change its in-app purchase policies. It now seems that the inevitable has happened and the regulatory body has decided to take Amazon to court.
Amazon is risking the wrath of the Federal Trade Commission (FTC) over the company's policies regarding in app purchases, and it seems the online retailer turned hardware maker doesn't care.
The Amazon Fire Phone launched two weeks ago with some of the things we look for in a new smartphone, such as innovation, cool software, and the potential for growth. However, the device is curious because it was met with a collective shrug from the tech community, and it is doing little better with consumers. The Fire Phone is becoming something of a flop early in its life and is already plunging the depths of the company's own best seller lists according to Wired.