One of the surprise smartphone hits of 2014 has been the ZenFone range (ZenFone 4, ZenFone 5, and ZenFone 6) by Asus. The Taiwanese company launched the affordable but quality handsets at CES at the start of the year and since then they have sold 8 million units worldwide. Asus will launch the sequels at the 2015 CES event in two weeks' time and plans to sell 15 million units in 2015. The company has issued the first glimpse of the new ZenFone with this teaser.
Not much usually happens in the way of smartphones at the CES trade show in Las Vegas. The early January event is typically a computing/consumer electronics oriented show and many of the mobile big hitters are either absent or pushing other products. Some reports suggest Sony and Samsung will be launching flagships there in 2015, but I do not believe that, and besides there are always some smartphones if you look hard enough.
Asus' ZenFone range is one of the best budget examples on the market and the ZenFone 4, ZenFone 5, and ZenFone 6 all hit a sweet spot at their respective price points. Released at CES earlier in the year, the ZenFone range has been warmly received thanks to solid software, good specs, and an aesthetically pleasing design.
The ASUS ZenWatch has now been launched by Best Buy and is available to consumers in the United States for $229. That means the wearable arrives with the retailer two days late and actually costs $29 more than the original $200 price tag, but is still competitively priced against rival smartwatches.
This may well be the first Holiday Season where smartwatches really take hold, an ideal gift for the tech enthused for sure. ASUS wants a slice of that action with its ZenWatch, a wearable that was launched during IFA two months ago and surprised many by being a premium devices instead of a budget Android Wear product.
Asus is the latest company to come out and reveal its plans for Android 5.0 Lollipop with the news that several of its smartphones are in line for the update to Google's latest and greatest software.
ASUS has unveiled a brand new budget Android tablet called the MeMO Pad 10 ME103K, a slate that seems to maintain the company?s position as a brand that delivers affordable quality.
ASUS has some stunning hybrid devices that are unique and live in a niche all by themselves. I am talking about the Padfone range that sees a smartphone coupled with a tablet dock, where the user can slot the smartphone into the rear of the dock to turn it into a slate. Most of the Padfone range is high end, with the smartphone matching smartphone in terms of specs and build quality. However, there is an affordable Padfone too and it is coming to AT&T in the United States.
ASUS surprised us at IFA with its ZenWatch wearable. The company's first ever smartwatch had been widely reported to be a budget take on the Android Wear ecosystem, but instead it arrived as a premium device. Sure, it has the same specs we have become used to on Google's platform, but the ZenWatch launched with high end materials and a price tag to match.
ASUS released the ZenFone range at the beginning of the year and even though they have not found a large audience, they are some of the better budget smartphones currently available. The devices in the range include the entry level ZenFone 4, the appealing ZenFone 5, and the gargantuan ZenFone 6, the latter two even enjoy a splash of premium feel. Those handset all arrived still rocking Android Jelly Bean despite arriving after the launch of KitKat.