I had a chat to a rather successful Blackberry employee from the advertising team recently via email and she was extremely positive about the company's future. I was honest in saying that I did not see the optimism, but her later replies shed some light on the general plan of the company moving forward and I can say now, there is a reason why investors are coming back to the Canadian company.
There are many people out there who think that I am a Blackberry hater. Perhaps after writing articles about the hardware failing, sales falling, Android better, iOS better, and so on and so forth that is justified. The truth is though I am (or used to be) a Blackberry fan, I have owned devices from the company in the past and am at least mildly intrigued about what it can deliver in the future.
Blackberry's almost total collapse has been well documented as the company plodded through the smartphone boom and almost ceased to exist as a consequence. However, after a very painful few years, thousands of job cuts, and plenty of work still be done, there finally seems to be some light at the end of what has been a very long tunnel.
The trying times over at Blackberry mean that even the smallest good news is worthy of interest, but it always comes with a proverbial pinch of salt.
Blackberry claims that its new QWERTY packing square Blackberry Passport smartphone is winning customers at the expense of both Apple's iOS and Google's Android.
Blackberry has launched its virtual voice assistant that has been built in the same vein as Apple's Siri, Google Now, and Microsoft's newly launched Cortana.
Blackberry simply refuses to go quietly into the night and the Canadian brand is hoping to gain ground on the smartphone market with a device with dual cameras. Of course, HTC pointed the way with the One M8, the first flagship to sport dual cam for depth sensors,
Dish Network has accumulated a great deal of frequency licenses that it had hoped to use to launch a wireless network or acquire and pair with an establish player like Sprint or T-Mobile. Such a deal never materialized, so Dish is reportedly looking to earn some money for that unused spectrum by selling it to Verizon Wireless.
The next step towards BlackBerry's road to riches will apparently be the BlackBerry Passport, a phone with a 4.5-inch square display and a physical keyboard underneath it.
BlackBerry today announced that it will supplement its OS with the Amazon Appstore. Tucked away in that announcement was the news that BlackBerry is shuttering the music and video sections of BlackBerry World, meaning we will soon see an end to the digital content side of BB World. Anyone wishing to purchase media will have to turn to the third party apps available on BlackBerry World because the video and music sections will be closed on July 21, 2014. Users will still be able to download content that they have already purchased, but no new sales or updates will take place after next month.