Blackberry has left it no doubt who the Passport smartphone is geared to, it is for business types who have some serious productivity to do through their days. Blackberry says it created the perfect device for enterprise and made most of the core features of the Passport towards this goal. Of course, it does all the other consumer oriented stuff to, but first and foremost this is a phone for work.
Blackberry's new smartphone is close to arriving and has made an appearance with Canadian carrier Rogers, available now on pre-order. The Blackberry Classic is a homage to Blackberry's successful years in the smartphone business with devices like the Bold and Curve. The device comes with a classic physical QWERTY keyboard and an optical trackpad, some old school stuff.
With a bit of careful strategic management, a very good device, and some renewed buzz, Blackberry seems to have a hit on its hands with the Passport, the company's newest (all square) smartphone. Getting hold of a Passport is impossible at the moment as they have sold out, but if you are willing to go to the excesses you can pick one up on eBay.
Blackberry's newest smartphone, the Passport, has been doing well for the company. It has been well received by critics as it is a very good device, while consumers have warmed to it too with the handset selling out (200,000 units) within hours of its release.
Blackberry is understandably delighted with the early success of the new Passport smartphone. Not only has the handset been greeted with critical acclaim, it also shifted over 200,000 units during its first day on release. It is now being reported that the company is already working on a sequel to the Passport and we could see the handset as soon as the Mobile Word Conference (MWC) early in 2015.
When Blackberry launched the Passport smartphone last week we wrote about the handset and found that it was very good, a smartphone from Blackberry worth getting excited about. I said at the time that it could hit a sweet spot with its target audience and it seems that is the case as the Passport has gotten off to the perfect start and is on the way to giving Blackberry its first hit in some time.
Is Blackberry rebounding or is the path to its demise just levelling out? It depends who you listen to of course, but one thing is certain, the company's losses are moving in the right direction. That's probably a weird statement, but the truth is Blackberry's losses are falling and the company is creeping slowly back to being a profitable entity. However, the road is still long and there are no guarantees that the Canadian brand will ever reach its desired destination.
We have known about the device for some time, but Blackberry has today launched the Passport smartphone, a handset that instantly goes down as one of the most unique on the market. This is the smartphone with the square screen, the one Blackberry says will cement its reputation with the enterprise market and may even spring a few surprises with general consumers. Square, unique, QWERTY keyboard, company fighting back from the brink; the Passport has it all, but is it any good?
launched the Passport smartphone, a handset that instantly goes down as one of the most unique on the market. This is the smartphone with the square screen, the one Blackberry says will cement its reputation with the enterprise market and may even spring a few surprises with general consumers. Square, unique, QWERTY keyboard, company fighting back from the brink; the Passport has it all, but is it any good?
Blackberry may be off most people's radar when it comes to buying a new smartphone, but the Canadian company is about to release one of the most interesting handsets of the year. The Blackberry Passport will land as a unique smartphone in a sea of devices that all offer the same form factor. Whether that uniqueness turns to sales remains to be seen, but the company's CEO has today said how much the handset will cost.