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Apple Reviews, Rumors and Upcoming News

Tim Cook says the Apple Watch is a game changer and China to get Apple Pay
By Luke Jones on Saturday October 25, 2014

Tim Cook's four day visit to China where he has tried to smooth relationships with authorities and pave the way for further Apple growth in the country has come to an end. On the final day of his trip he spoke to Chinese news outlet Xinhuanet and revealed Cupertino's plans to bring Apple Pay to the Chinese market while also iterating that China is at the forefront of the company's plans, a line that has become the theme of this visit.

Apple turns corner in China
By Luke Jones on Thursday October 23, 2014

Apple has turned a corner in China and in many ways has managed to replicate its global model in the country. The result of that, according to CEO Tim Cook, is that Apple is now "investing like crazy" in China and through his latest visit to Beijing he said just what that meant. Cook confirmed that Cupertino plans to open 25 new retail spaces within Greater China (Hong Kong and Taiwan included) over the next two years.

The iPad Air 2 is the second fastest tablet currently available
By Luke Jones on Wednesday October 22, 2014

Apple has always said the iPad is among the quickest slates, but the company does not discuss specs or benchmarks to prove its point. Competing with device with beefier specs, the smooth and light iOS has always ensured that Cupertino's slate it always among the fastest on the market. The newly launched iPad Air 2 is no exception according to Geekbench result compiled by Laptop Mag.

Tim Cook Defends iPad Amid Declining Sales
By Luke Jones on Tuesday October 21, 2014

Apple posted some stellar fourth quarter results yesterday, but there was one blot on the earnings call, the iPad. In fact, Cupertino?s slate has been a problem (and a declining business for some time now, but Apple CEO Tim Cook remains bullish about the iPad's future prospects and its position in the market.

Tim Cook's open letter to Apple employees
By Luke Jones on Tuesday October 21, 2014

In the wake of another bumper quarterly earnings report, Apple CEO Tim Cook has sent an open letter to all of the company's employees. In the letter he thanks the workers for Cupertino's success and told of a bright future while discussing new products.

Apple's massive Q4: $42.1 billion revenue, $8.5 billion profit
By Luke Jones on Tuesday October 21, 2014

Apple has announced its Q4 (calendar Q3) results and the numbers are typically outstanding, as good as they have ever been during the September quarter actually. It was the biggest fourth quarter the company has ever recorded while overall earnings and income were up considerably over (the also bumper) third quarter period.

There are now 56 iPad variations across six products
By admin on Monday October 20, 2014

There is often an argument by Apple fans that the company they love has this massive success (it does) and on a device per device basis it destroys anything on Android in terms of sales (it does). They say that iPad is taking the fight to hundreds of companies with just one device, the iPhone or the iPad for example.

Apple to record massive revenue increase for Q4
By Luke Jones on Monday October 20, 2014

Apple had a bumper third quarter as the company saw iPhone sales best analyst predictions, while Mac sales increased too. The result was a massive period, one that is traditionally Cupertino's slowest as customers await new products launching in the fall. The company?s fiscal Q4 (third quarter on the calendar) is typically a big period as new products start to take hold, and analysts are predicting good things for Apple's upcoming earnings call.

Apple slashes prices of iPad Mini 1 and 2 and the iPad Air
By Luke Jones on Thursday October 16, 2014

Not that the iPad Mini 3 and iPad Air 2 are out in the open some of you may be thinking, "I can now get an older model for a more affordable price" and you would be right. At its launch event in Cupertino today, Apple detailed a slew of price cuts for its remaining iPad range giving the company its first ever coverage over multiple price points.

Apple's iPad Mini 3 is a huge let-down
By Luke Jones on Thursday October 16, 2014

As well as launching the iPad Air 2 today, Apple also launched another slate. No, sadly it wasn't the much rumoured iPad Pro, but it was a new version of Cupertino's iPad Mini. However, after getting a little closer to the new iPad Mini 3, I am left wondering why Apple bothered as this is as incremental an update as you could imagine.