While Apple uses a relatively small 8 megapixel camera on its iPhone 6 and iPhone 6 Plus, but the shooter is among the best smartphone snappers on the market. The company takes the photography side of its handset seriously and is taking things a step further with a new patent. Apple applied for and was awarded a patent for a new type of mobile camera technology that would add a zoom lens to the module.
The argument about Apple's innovation (or lack of) in recent years will rage on; some think introducing 64-bit processing to smartphones, or adding a fingerprint scanner are signs of innovation, while others are looking for something more substantial. If you are in that latter group, you may be more convinced by Apple working on augmented reality, that's according to Piper Jaffray analyst Gene Munster.
Apple has long been reported to be serious about getting into the TV business. This goes beyond the company's Apple TV streaming box and will eventually lead to a full blown TV set from Cupertino. While that oft reported product is still firmly in the rumor bin, Apple has increased its TV aspirations today with its own TV streaming service.
The iPhone has been popular from day one, we all know that, and we all know that it is the most popular smartphone on the market, the launch of the iPhone 6 proved that. However, since the launch of the first iPhone way back when the smartphone idea was in its infancy, how well as the device performed? Well, we have some news of solid figures straight from Apple.
Apple gave its Apple Watch a full launch this week and also revealed the prices, list of apps, and the date when pre-orders will begin. With all that information in mind, it is worth asking the question, is the Apple Watch really the game changing smartwatch many thought it would be?
Expectations for the Apple Watch have gone from modest to hugely optimistic, but one consensus seems to hold true, the device will sell well. In fact, no matter which research company you source, they all think the Apple Watch will become a defining wearable and the most successful so far too. Strategy Analytics has now added its own predictions and says that the Apple Watch will shift 15 million units through 2015.
Another hint of Samsung's decline, further proof of the dominance of the iPhone 6, or just pure luck? It is probably a case of all three as Apple outsold Samsung around the world during the fourth quarter of 2014. It is the first time since 2011 that Cupertino has positioned itself as numero uno in the global smartphone market.
Apple's first wearable, the Apple Watch, was announced back in September, but the company left plenty disappointed by saying the actual launch of the product would not happen until 2015. The actual launch date is still not clear, but it is expected for April and there were some good reasons why Apple waited. Chief among those was to allow develop interest to grow, a plan that seems to have worked.
Apple is of course a US based band and the company ploughs a lot of investment into its home country, while the company's aspirations in Asia have also been well documented. However, Europe is a major smartphone market and it is one where the consumers have been good to Apple. Does that mean Cupertino does not show much love in Europe? Maybe, but that is changing.
Is Apple falling behind its Android rivals in terms of innovation and pushing the smartphone further? It is certainly an interesting debate with some thinking yes, the iPhone has become stagnant and its best new features have been on Android devices for some time. The other side of the argument points to recent firsts, like a 64-bit processor, an intricate fingerprint sensor, and other recent developments as evidence that the company very much remains an innovator.