There is often an argument by Apple fans that the company they love has this massive success (it does) and on a device per device basis it destroys anything on Android in terms of sales (it does). They say that iPad is taking the fight to hundreds of companies with just one device, the iPhone or the iPad for example.
Apple had a bumper third quarter as the company saw iPhone sales best analyst predictions, while Mac sales increased too. The result was a massive period, one that is traditionally Cupertino's slowest as customers await new products launching in the fall. The company?s fiscal Q4 (third quarter on the calendar) is typically a big period as new products start to take hold, and analysts are predicting good things for Apple's upcoming earnings call.
Not that the iPad Mini 3 and iPad Air 2 are out in the open some of you may be thinking, "I can now get an older model for a more affordable price" and you would be right. At its launch event in Cupertino today, Apple detailed a slew of price cuts for its remaining iPad range giving the company its first ever coverage over multiple price points.
As well as launching the iPad Air 2 today, Apple also launched another slate. No, sadly it wasn't the much rumoured iPad Pro, but it was a new version of Cupertino's iPad Mini. However, after getting a little closer to the new iPad Mini 3, I am left wondering why Apple bothered as this is as incremental an update as you could imagine.
Apple today launched the new iPad Air 2, the company's latest tablet flagship that arrives amid declining sales and a slate market that is more competitive than ever. However, while Apple's iPad business is declining, it is only mirroring the general tablet trend as a whole and the outgoing iPad Air has comfortably maintained Apple's position as the company to beat in this niche. Can the iPad Air 2 continue to do that, can it dominate ever better competitors, and can it help to breathe new life into the tablet market as a whole?
Google is getting all the limelight today after announcing the Nexus 6 smartphone and the Nexus 9 tablet, but the spotlight will shift off Mountain View very quickly. In fact, tomorrow all eyes will be on Apple is it launches its new iPads, sadly making the Nexus devices quite literally yesterday's news. However, it seems Apple didn't even want to wait a day as the company has "accidentally" leaked the new iPad Air 2 and a new iPad Mini today.
The new iPad is due to launch on October 16th when Apple has a launch event in Cupertino for its tablet range. While a new iPad Mini and even an iPad Pro have been discussed, the focus is of course on the iPad Air 2, the newest version of Apple's flagship slate. We have now learned a little more about the devices processing power thanks to this image from apple.club.tw.
Apple has unsurprisingly taken a hard stance against companies who copy their devices and Cupertino's chief designer Jony Ive has been particularly vocal on the matter. When we think of knock off devices we think of cheap Chinese offerings from nondescript brands; sure, Apple has accused Samsung of copying, but we do not associate this kind of thing with a major tech brand.
When reservations for the iPhone 6 and iPhone 6 Plus reached 2 million in China last week, I suggested that when the devices were made available for pre-order in the country they may get close to matching the figures posted during their earlier initial launch in nine countries. Well, how very wrong I was as the new handsets have been snapped up in unprecedented numbers in China with up to 20 million units being bought.
Last year Apple snatched first place in Interbrand's "Best Global Brands" survey from Coca-Cola and has held onto the accolade for a second consecutive year. The New York consulting firm says Apple's brand value of $118.9 billion, which means the company has solidified its position at the top with a 21% rise from 2013.