Apple is breaking with convention and will launch a bunch of new products this spring. Over recent years Cupertino has shifted its product announcements to the fall, even revealing the Apple Watch in September, six months before it launched. Of course, spring launches are not unprecedented for the company and Apple is returning to the early year launch silly season with three new products that will be announced on March 15th.
Apple is in the position of celebrating the huge news that it just recorded the most profitable quarter in history ... not in the history of the company, or the history of mobile companies, but just plain old business history. Apple has achieved what no one else has (leave your Fannie Mae ramblings elsewhere). However, the celebrations must be muted because looking to the future there is an increasing realization that the only way is down.
We think of Apple like this. It is not the innovative company some would have you believe, instead Apple enters an existing but nascent market and makes defining products within it. That's pretty admirable in itself, think how the iPod, iPhone, and iPad impacted their respective markets and you get the picture. Apple is now looking to do the same with virtual reality.
Apple's iOS 9 has been adopted by a great many users of the company's platform, but like most major software builds it had a fair few bugs and issues. Cupertino is continuing to stamp on those bugs with the release of iOS 9.2, which among other things will also deal with some problems brought with iOS 9.1.
Apple is continuing to make significant strides in the enterprise market and through the third quarter of this year (June 1 to September 30) the company was responsible for 66% of all enterprise devices activated. The company's iOS platform, which includes iPhones and iPads, led the way in the market and rose 2% compared to the 64% enterprise activations in the second quarters.
Apple has launched a new accessory for its Apple Watch, a dock that lets you wirelessly charge the wearable by placing it magnetically on the dock. Apple has made the accessory available from today via its online store and should be making its way to bricks and mortar Apple locations in due course (November 20).
When you look at smartphone sales charts you will see Samsung leading Apple at the top of the market by a significant margin, while the result is even more emphatic if you compare Android sales to those of iOS. However, in terms of making cold hard cash (which of course is the reason why all companies are in the industry) Apple is simply unstoppable.
Tablet sales are in what seems to be a terminal decline and even Apple, the market leader, is suffering dwindling sales of the iPad. However, the iPad Pro could be a much needed shot in the arm for the company's tablet output and through its first two days on sale the oversized slate has saw demand that exceeds supply.
When Apple bought Beats Electronics in a multi-billion dollar deal last year, plenty of eyebrows were raised. Was Cupertino really interested in Beats' admittedly sought after headphones and peripherals, or did Apple really have its eyes on the Beats Music streaming service? The latter is the most likely, but Beats Music will cease to exist on November 30th, when Apple will close its doors for good.
Last year Apple put itself into the finance sector with Apple Pay, the company?s mobile payment system that has been well received by consumers. However, according to the Wall Street Journal, Cupertino has wider aspirations and is going to launch a rival to PayPal during 2016.