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Apple Reviews, Rumors and Upcoming News

Tim Cook Defends iPad Amid Declining Sales
By Luke Jones on Tuesday October 21, 2014

Apple posted some stellar fourth quarter results yesterday, but there was one blot on the earnings call, the iPad. In fact, Cupertino?s slate has been a problem (and a declining business for some time now, but Apple CEO Tim Cook remains bullish about the iPad's future prospects and its position in the market.

Tim Cook's open letter to Apple employees
By Luke Jones on Tuesday October 21, 2014

In the wake of another bumper quarterly earnings report, Apple CEO Tim Cook has sent an open letter to all of the company's employees. In the letter he thanks the workers for Cupertino's success and told of a bright future while discussing new products.

Apple's massive Q4: $42.1 billion revenue, $8.5 billion profit
By Luke Jones on Tuesday October 21, 2014

Apple has announced its Q4 (calendar Q3) results and the numbers are typically outstanding, as good as they have ever been during the September quarter actually. It was the biggest fourth quarter the company has ever recorded while overall earnings and income were up considerably over (the also bumper) third quarter period.

There are now 56 iPad variations across six products
By admin on Monday October 20, 2014

There is often an argument by Apple fans that the company they love has this massive success (it does) and on a device per device basis it destroys anything on Android in terms of sales (it does). They say that iPad is taking the fight to hundreds of companies with just one device, the iPhone or the iPad for example.

Apple to record massive revenue increase for Q4
By Luke Jones on Monday October 20, 2014

Apple had a bumper third quarter as the company saw iPhone sales best analyst predictions, while Mac sales increased too. The result was a massive period, one that is traditionally Cupertino's slowest as customers await new products launching in the fall. The company?s fiscal Q4 (third quarter on the calendar) is typically a big period as new products start to take hold, and analysts are predicting good things for Apple's upcoming earnings call.

Apple slashes prices of iPad Mini 1 and 2 and the iPad Air
By Luke Jones on Thursday October 16, 2014

Not that the iPad Mini 3 and iPad Air 2 are out in the open some of you may be thinking, "I can now get an older model for a more affordable price" and you would be right. At its launch event in Cupertino today, Apple detailed a slew of price cuts for its remaining iPad range giving the company its first ever coverage over multiple price points.

Apple's iPad Mini 3 is a huge let-down
By Luke Jones on Thursday October 16, 2014

As well as launching the iPad Air 2 today, Apple also launched another slate. No, sadly it wasn't the much rumoured iPad Pro, but it was a new version of Cupertino's iPad Mini. However, after getting a little closer to the new iPad Mini 3, I am left wondering why Apple bothered as this is as incremental an update as you could imagine.

iPad Air 2: Up Close
By Luke Jones on Thursday October 16, 2014

Apple today launched the new iPad Air 2, the company's latest tablet flagship that arrives amid declining sales and a slate market that is more competitive than ever. However, while Apple's iPad business is declining, it is only mirroring the general tablet trend as a whole and the outgoing iPad Air has comfortably maintained Apple's position as the company to beat in this niche. Can the iPad Air 2 continue to do that, can it dominate ever better competitors, and can it help to breathe new life into the tablet market as a whole?

Apple Leaks iPad Mini 3 and iPad Air 2
By Luke Jones on Wednesday October 15, 2014

Google is getting all the limelight today after announcing the Nexus 6 smartphone and the Nexus 9 tablet, but the spotlight will shift off Mountain View very quickly. In fact, tomorrow all eyes will be on Apple is it launches its new iPads, sadly making the Nexus devices quite literally yesterday's news. However, it seems Apple didn't even want to wait a day as the company has "accidentally" leaked the new iPad Air 2 and a new iPad Mini today.

A closer look at the iPad Air 2 A8X processor
By Luke Jones on Tuesday October 14, 2014

The new iPad is due to launch on October 16th when Apple has a launch event in Cupertino for its tablet range. While a new iPad Mini and even an iPad Pro have been discussed, the focus is of course on the iPad Air 2, the newest version of Apple's flagship slate. We have now learned a little more about the devices processing power thanks to this image from apple.club.tw.