The smartwatch world is getting crowded, which means the niche is growing and more companies want a slice of the market and of the money. We have seen a number of brands join the wearable race over the last few weeks and months, and more are to come, including Huawei, the biggest mobile manufacturer in China.
Aside from launching the new Ascend Mate 7 flagship phablet at IFA, Huawei had another large screen device raring to go. That handset was the Ascend G7, a lower end mid-range device that like other Huawei handsets will probably not see the light of day in the US. However, like the Mate 7, it will land in Europe, so you will be able to grab it easier on import if you are in the good old US of A.
Chinese manufacturer Huawei has launched the Ascend Mate 7, the company's latest phablet flagship at IFA in Berlin. This is Huawei's latest assault on the high end market and it shows once again that when it comes to making hardware, the Chinese companies are making very good devices.
Corning, the company behind the Gorilla Glass that is found on just about every decent smartphone would have you believe that sapphire glass is not a threat. The company even created a video showing how Gorilla Glass is better than sapphire, that's how not worried Corning is. However, it seems more companies are willing to use sapphire and Chinese company Huawei is the latest.
Huawei sent out some sneak peak screenshots of its new EmotionUI, the interface that is going to be used on the company's new smartphones launched next month at IFA in Germany.
Huawei may be launching a new Ascend Mate flagship at IFA in Berlin in a couple of weeks, but the Chinese company has some other smartphones to launch too. For example, the company is now teasing a new mid-range effort, the Honor 3C Play, a handset that will arrive with solid mid-range specs and as Huawei says, an affordable price.
Huawei is busying itself for the end of the year with a number of new smartphones set to hit the market over the coming months. One of those devices will be the Ascend Mate 3 and according to reports today it will be a standout device with high end specs, upping the ante from the mid-range Ascend Mate 2. It has also shown up on AnTuTu for benchmark testing, showing it to be a very good performer.
Chinese mega brand Huawei has today teased a product launch for a new smartphone, with an event that will take place at 15:00pm on September 4th. The launch will be held during the IFA show in Berlin, Germany, where a number of smartphone vendors will be releasing new products.
Huawei's problem is two-fold: hardly anybody outside of Asia knows its name and even fewer know how to say or spell it correctly. So now it's changing that narrative with a bigger marketing push into the United States and a $299 Android smartphone for fans of large devices. The Huawei Ascend Mate 2 4G LTE is the first device that could change the company.
In an effort to grow its brand in the US, Huawei today made two key announcements: GetHuawei.com is the company's new direct-to-consumer ecommerce site, and the Huawei Ascend Mate 2 4G LTE is now available for pre-order on that site for only $299 without contract.