Huawei has long been rumored to be launching its new P8 flagship at a special press event that will be held in London on April 15th. The company's follow up to the Ascend P7 is almost certainly to arrive and the Chinese giant has even started sending out invites for the launch event. However, Huawei will have a surprise in store when the P8 does arrive as there will also be a "lite" version of the handset.
Huawei's Honor Holly has been available in select emerging markets and China for some time, but now the company is rolling out its mid-range smartphone in Europe. The Chinese brand announced that the handset is now available for pre-order in the UK, but the buying process is pretty unique to say the least.
Huawei is coming off a record breaking 2014 for the company, with smartphone sales of over 70 million and revenue and profit at its highest. We already know that the Chinese company is going to launch a device at the Mobile World Conference (MWC) in Barcelona at the beginning of March, but what about the rest of 2015? Well, the company has revealed its roadmap for 2015, and it will be a busy year.
Xiaomi has made a huge impact in the Chinese market and because Huawei is also from China, it is easy to think that the both are huge rivals. However, according to Huawei chief Richard Yu, Xiaomi is not actually the company's main rival, instead that accolade goes to Korean giant and market leader, Samsung.
While Samsung and Apple dominate the smartphone market, there are several companies on their heels, and many of them have a legitimate claim on the third place in the market. Xiaomi, Lenovo, and LG spring to mind, but perhaps the strongest claim would come from Huawie, a company that outsold those rivals in 2014 and also raked in plenty of money too.
While the move to 2K Quad HD resolution is well underway, some companies are resisting moving to the better res and pixel count. LG was the first to go Q HD with the G3, then a number of devices followed (Nexus 6, DROID Turbo, Xiaomi Note Pro, and Meizu MX4), while Samsung's upcoming Galaxy S6 will likely be 2K. However, Huawei executive Yu Chengdong has derided Quad HD screens, simply because they are a drag on batteries.
Huawei launched the MediaPad X1 at the MWC even last year, a tablet come smartphone that was pretty small considering its 7-inch display, while it also came with calling capabilities. The Chinese company will use this year's Mobile World Conference to roll out the sequel to the X1, the so-called Honor X2.
Huawei has a good year in 2014 as the company sold tens of millions of devices in the face of increased competition from the likes of Xiaomi and Oppo. The company is now changing its smartphone naming strategy to streamline it marketing, getting rid of the Ascend branding for future devices.
We have heard plenty about Xiaomi's success in 2014, while other Chinese companies like Oppo and Meizu have also made their presence felt. Has that been to the detriment of traditional Chinese powerhouses such as ZTE and Huawei? According to the latter's financials the answer is no as once again it becomes apparent that in the huge Chinese market there could be room for everyone.
Huawei has rolled out its latest smartphone today as the Chinese company launched the new low end Ascend GX1, a phablet that will take the budget fight to the likes of Xiaomi in China. The device has shown up recently and last week it was leaked ahead of its launch.