While Samsung has been accused of copying other manufacturers ideas in the past (Apple has successfully sued the company twice), other companies copy the South Korean giant too (Apple included). China is of course the hot bed of copied products, but it still surprises us when one of the big boys does it. Which brings us to ZTE, the company is about to launch its Nubia Z9 flagship, and there is something familiar about it.
While expected to launch its Nubia Z9 flagship at the Mobile World Conference last week, ZTE opted to skip the event. The widely rumored device is still imminent though, with the Chinese company apparently ready to announce the handset before the end of this month.
ZTE is continuing to release smartphones, with the Chinese company releasing its third Blade smartphone of the month. Following the launch of the Blade S6 yesterday, the company has announced the new Blade L3.
ZTE has been rolling out a few budget friendly smartphones of late and the Chinese company is at it again with the S6. The handset is the latest low end smartphone to tackle Xiaomi and Meizu, the latter company launched the Blue Charm for $112 today.
ZTE has announced a new smartphone in the form of the Blade V2, the latest handset to join its Blade range of devices. While its specifications and design are unlikely to thrill many, its ultra-competitive price may.
ZTE is one of the rare Chinese companies that launches products in the United States, even if many of its devices still miss out. The giant of the Asian market is under threat from the likes of Xiaomi, Vivo, and Meizu. While ZTE may still be considered an outsider in western markets, in China it is the old dog fighting against young upstarts.
One thing you can be sure of when Apple releases a new iPhone is that plenty of copy devices will find their way to the market. This year with the iPhone 6 I have been surprised with how many devices look like Apple's handset, but come from major companies. We are used to small Chinese brands knocking off the iPhone, but giants like Lenovo (S90) tend to have their own solid designs.
Dual-SIM handsets that allow the user to have two networks loaded onto one device are pretty common, especially in emerging markets. However, dual SIM tablets have yet to really make their presence felt, with not many device springing to mind that have the feature (The Asus Fonepad 7). Chinese brand ZTE is changing that with a slate that it is developing with dual-SIM functionality.
ZTE and indeed other Chinese brands are looking for ways to get their devices more coverage in western markets, especially in the United States. However, the company is now releasing a handset in the US market in the form of the ZMAX, the newest phablet from the smartphone giant. The Chinese company has teamed up with popular US carrier T-Mobile and the ZMAX will be an exclusive on the Magenta Network.
While Huawei will be rolling out new products at IFA, fellow Chinese giant ZTE will not have a large presence at the Berlin based trade show. However, that does not mean the company has nothing to launch in the coming weeks, but instead ZTE will host a standalone press event in New York on September 16th.