ZTE has announced a new smartphone in the form of the Blade V2, the latest handset to join its Blade range of devices. While its specifications and design are unlikely to thrill many, its ultra-competitive price may.
ZTE is one of the rare Chinese companies that launches products in the United States, even if many of its devices still miss out. The giant of the Asian market is under threat from the likes of Xiaomi, Vivo, and Meizu. While ZTE may still be considered an outsider in western markets, in China it is the old dog fighting against young upstarts.
One thing you can be sure of when Apple releases a new iPhone is that plenty of copy devices will find their way to the market. This year with the iPhone 6 I have been surprised with how many devices look like Apple's handset, but come from major companies. We are used to small Chinese brands knocking off the iPhone, but giants like Lenovo (S90) tend to have their own solid designs.
Dual-SIM handsets that allow the user to have two networks loaded onto one device are pretty common, especially in emerging markets. However, dual SIM tablets have yet to really make their presence felt, with not many device springing to mind that have the feature (The Asus Fonepad 7). Chinese brand ZTE is changing that with a slate that it is developing with dual-SIM functionality.
ZTE and indeed other Chinese brands are looking for ways to get their devices more coverage in western markets, especially in the United States. However, the company is now releasing a handset in the US market in the form of the ZMAX, the newest phablet from the smartphone giant. The Chinese company has teamed up with popular US carrier T-Mobile and the ZMAX will be an exclusive on the Magenta Network.
While Huawei will be rolling out new products at IFA, fellow Chinese giant ZTE will not have a large presence at the Berlin based trade show. However, that does not mean the company has nothing to launch in the coming weeks, but instead ZTE will host a standalone press event in New York on September 16th.
Chinese manufacturer ZTE has announced a new smartphone today in the form of the Nubia 5s Mini LTE, a handset that will even get a roll out in the United States. The company is pushing this mid-range handset for its strong camera capabilities and is marketing it with a boast that it is the only sub $300 smartphone with a 13 megapixel rear camera and a 5 megapixel front facing snapper.
ZTE, like other Chinese brands does not enjoy a lot of market presence in areas outside of Asia. Sure, the company is there, but it is not in the spotlight, and for the most part Chinese devices are not given the big push by US carriers like other brands. However, if any carrier would break the mould it would be the Uncarrier!
The Chinese market operates like a separate entity from the rest of the world. If a smartphone is a hit in China then it has enough sales to get near the top of best seller charts, without even having to be released globally.
Smartphones from China suffer from the same reputation as other products from the country, namely most consumers in Western markets think they are merely cheap knock offs of leading flagships. However, that is very much the black market as the large Chinese companies actually make good smartphones in their own right, we are thinking the likes of Huawei and ZTE.