ZTE and indeed other Chinese brands are looking for ways to get their devices more coverage in western markets, especially in the United States. However, the company is now releasing a handset in the US market in the form of the ZMAX, the newest phablet from the smartphone giant. The Chinese company has teamed up with popular US carrier T-Mobile and the ZMAX will be an exclusive on the Magenta Network.
While Huawei will be rolling out new products at IFA, fellow Chinese giant ZTE will not have a large presence at the Berlin based trade show. However, that does not mean the company has nothing to launch in the coming weeks, but instead ZTE will host a standalone press event in New York on September 16th.
Chinese manufacturer ZTE has announced a new smartphone today in the form of the Nubia 5s Mini LTE, a handset that will even get a roll out in the United States. The company is pushing this mid-range handset for its strong camera capabilities and is marketing it with a boast that it is the only sub $300 smartphone with a 13 megapixel rear camera and a 5 megapixel front facing snapper.
ZTE, like other Chinese brands does not enjoy a lot of market presence in areas outside of Asia. Sure, the company is there, but it is not in the spotlight, and for the most part Chinese devices are not given the big push by US carriers like other brands. However, if any carrier would break the mould it would be the Uncarrier!
The Chinese market operates like a separate entity from the rest of the world. If a smartphone is a hit in China then it has enough sales to get near the top of best seller charts, without even having to be released globally.
Smartphones from China suffer from the same reputation as other products from the country, namely most consumers in Western markets think they are merely cheap knock offs of leading flagships. However, that is very much the black market as the large Chinese companies actually make good smartphones in their own right, we are thinking the likes of Huawei and ZTE.
ZTE has made it clear that it wants to improve its brand image and become a company known for making quality smartphones around the world. To achieve that goal, it plans to aggressively acquire talent from fading companies..
The ZTE Grand S II was one of many phones to debut at CES 2014. Considering that it also follows the mold of similar devices, it's easy to not look twice at the phone. However, there are a few things worth paying attention to when it concerns the Grand S II.
MetroPCS today introduced the ZTE Avid 4G, the latest smartphone that's compatible with the prepaid carrier's 4G LTE network that is available for purchase now.
MetroPCS announced that it will soon offer the ZTE Anthem 4G Android phone. The ZTE Anthem 4G will be the first LTE-capable Android phone that ZTE releases in the United States, and it will be among many 4G handset options for MetroPCS customers.