ASUS has unveiled a new variant of its rather excellent ZenFone 2. The new handset comes with an even more appealing price tag of $229, more than $100 more affordable that the 1080p display, 4GB of RAM/64GB storage version that made its debut earlier in the year.
Asus has updated its flagship smartphone line with the launch of the ZenFone 2 Deluxe at IFA in Berlin today. The Taiwanese company unveiled the device for the press after launching the new ZenWatch 2 wearable at the trade expo. While the specs of the new Deluxe remained unchanged against the ZenFone 2 launched earlier in the year, the new handset does come with a bold and different design.
Asus has beefed up its smartphone portfolio with a couple of new ZenFone products, including this, the ZenFone Max. This week we have seen Lenovo reveal the Vibe P1 with a massive 5000mAh battery, and now Asus has followed suit with the Max, a handset that also packs a 5000mAh juicer.
While more and more companies are making smartwatches with round faces, such as Samsung's Gear S2 that arrived this week, ASUS has decided to stick with a rectangular design for its ZenWatch 2. The wearable was revealed by the company during its IFA live event, and considering the original ZenWatch was aesthetically pleasing, we are not entirely disappointed to see rectangle faces come back.
Asus is usually a presence at the IFA trade show in Berlin, Germany, and this year will be no different with the Taiwanese company confirming a press event for September 2nd. Of course, that?s a pre-IFA event as normal, and the company is expected to launch a new smartphone and a new smartwatch.
I am not a fan of smartwatches, I think as mere smartphone accessories they are too expensive and should cost what would be deemed as disposable money for markets they target. So, you can color me interested by the first generation ASUS ZenWatch then, as it has now been slashed to just $129 on Google Play.
You may have been thinking that ASUS is all about the ZenFone range, but the company has plenty of other smartphone products (FonePad anyone?) and has just announced the Pegasus 2 handset. In fact the exact name is the Pegasus 2 Plus X550, a mid-range device that comes with a solid enough design and spec sheet.
With design being one of the only significant differentiating factors between Android Wear smartwatches, the ASUS ZenWatch was a winner. It was among the best looking wearables, but it has recently been replaced by the ZenWatch 2, which is great news if you have your eyes on the original model. That's because the Taiwanese company has decided to slash the price of its original device to a very appealing $149.99.
ASUS has often struggled to make money in the smartphone market, but thanks to the well-received ZenFone range the company is pushing itself among the elite companies. Indeed, on the back of the ZenFone 2, ASUS sold 1.5 million smartphones through the month of May and says it expects to shift 2 million throughout June. With those sales figures the Taiwanese brand made money on its smartphone division last month.
ASUS has been teasing the ZenFone Selfie and the company launched the handset today at Computex in its home country of Taiwan. The Selfie follows in the footsteps of the ZenFone 2, one of the better mid-range devices on the market, and delivers the same kind of solid specs and presumably affordable price tag.