ASUS has some stunning hybrid devices that are unique and live in a niche all by themselves. I am talking about the Padfone range that sees a smartphone coupled with a tablet dock, where the user can slot the smartphone into the rear of the dock to turn it into a slate. Most of the Padfone range is high end, with the smartphone matching smartphone in terms of specs and build quality. However, there is an affordable Padfone too and it is coming to AT&T in the United States.
ASUS surprised us at IFA with its ZenWatch wearable. The company's first ever smartwatch had been widely reported to be a budget take on the Android Wear ecosystem, but instead it arrived as a premium device. Sure, it has the same specs we have become used to on Google's platform, but the ZenWatch launched with high end materials and a price tag to match.
ASUS released the ZenFone range at the beginning of the year and even though they have not found a large audience, they are some of the better budget smartphones currently available. The devices in the range include the entry level ZenFone 4, the appealing ZenFone 5, and the gargantuan ZenFone 6, the latter two even enjoy a splash of premium feel. Those handset all arrived still rocking Android Jelly Bean despite arriving after the launch of KitKat.
All the buzz around ASUS at IFA this morning may have been because of the ZenWatch wearable, but the Taiwanese company had some other products to show off too. Such as the new MeMO Pad 7, a tablet that really blurs the lines between slate and smartphone, almost looking like a phablet handset as opposed to a full tablet.
We all knew ASUS would be releasing a smartwatch at IFA this week and the company has unveiled it today. The ZenWatch comes with quite a few surprises though, as it is not the affordable wearable solution we thought it would be and it is not the basic take on the smartwatch we thought it would be.
Ahead of its IFA 2014 event ASUS has confirmed that it is launching a smartwatch and that it will cost under $200. CEO of Asus Jerry Shen said in a Taiwanese media briefing that the device will be called the ZenWatch and it will be launched at IFA this week but will not be rolled out to the market until October. Shen also managed to hint that the wearable will be available across the globe and will not be limited to Asia and emerging markets.
Asus has finally brought Android 4.4 KitKat to two of its flagship devices, the Padfone Infinity and the Fonepad Note 6, bringing the two products up to date in terms of Android?s last major release.
Asus has showed plenty of times that it can build affordable Android products that also exude a quality beyond their humble price tags. Of course, the Nexus 7 built with Google is the prime example of this. Now the Taiwanese company will throw itself into the wearable market by attempting to bring the smart watch to the masses, with an Android Wear device set to land later this year.
ASUS has been no stranger to the idea of dual-purpose devices, as evidenced by its Transformer tablets and Padfone smartphones that can power a tablet. Now ASUS has introduced a new product that is a smartphone, tablet, and laptop capable of running Android and Windows 8.
AT&T confirmed that it would sell the PadFone X at CES in early January. Other than a few periodic reminders of that announcement, the carrier never provided any clarity on its release plans. AT&T today finally confirmed a sales period for the PadFone X.