Earlier this week there were reports that Asus is working on a new smartphone that would be called the ZenFone Selfie and be oriented just how its name suggests. Yes, it would be another smartphone that is looking to piggyback on the selfie trend, which to the rest of us means a solid mid-range handset with a good front facing camera. After those early reports, Asus has now all but confirmed that the ZenFone Selfie is real and that it is incoming.
A new, unannounced, ASUS smartphone has been certified by TENAA, the Chinese regulatory body that passes products for sale in the country. The device comes with the model number Z00EDB and is likely a new addition to the company's ZenFone line of handsets.
ASUS is planning a new tablet line based off its successful ZenFone line up, with the company working on both a 7-inch and an 8-inch slate. The latter product, the ZenPad 8 has leaked online and will be a solidly spec'd machine, whereas the ZenPad 7 will be more modest.
The current ASUS ZenWatch is one of the best wearables on the markets, good-looking and solidly spec'd, but the company said that the sequel would not arrive until next year. That was the news from ASUS CEO Jerry Shen back in April, but news in Taiwan now suggests that Shen has changed his mind and says the smartwatch is on course to be launched during the third quarter of 2015 instead.
Solid sales of the ASUS ZenFone and the warm reception of the ZenFone 2 in January led the company to make bold sales predications, with the Taiwanese giant aiming for 30 million smartphone sales in 2015. However, the opening of the year was actually worse than expected and ASUS has been forced to revaluate how many units it will move, although the company still expects to sell a very respectable 25 million smartphones this year.
The ASUS ZenFone 2 is defined by a few things, its affordability and 4GB of RAM spring to mind, but so does its Intel processor. The handset rocks an Intel chip, making it a relatively rare thing in the smartphone market right now. However, ASUS' future collaborations with Intel are by no means guaranteed and in fact the company says it will move to Qualcomm for mid-tier devices.
The regular 5-incn 720p ASUS ZenFone 2 is a fine device, and at $158 it is a bargain too; the truth is thought, all eyes are really on the 4GB of RAM 1080p variant of the handset. In Taiwan this beefier high end bothering device has a price tag of around $285, still plenty of bang for your buck considering its solid specs. Unfortunately is will not be quite so cheap in the United States.
The ASUS ZenFone 2 is a terrific smartphone, in all of its various guises, so there is hardly any surprise that it has won wide acclaim or that ASUS expects it to drive smartphone sales for the company this year. In fact the Taiwanese brand says that it can move 30 million smartphones before the end of this year, the bulk of those being ZenFone 2.
The high end variant of the ZenFone 2 comes with a 5.5-inch 1080p Full HD screen and 4GB of RAM, it is a flagship botherer and like the OnePlus One it is very affordable as well. However, while the device is still young ASUS is already working up on a follow up that will up the spec ante even more and make the ZenFone even more compelling.
ASUS announced the ZenFone 2 way back in January during the CES event in Las Vegas; the handset comes in multiple variants and at different price points. While the 1080p 4GB of RAM variant grabbed the headlines, the lower 720p 2GB of RAM variant is also very good, and is very affordable. That modest ZenFone 2 is now available in the United States through Amazon, although there is a caveat.