The HTC Desire 626 is unlikely to turn the company's fortunes around, especially with its very modest specs. The handset is relatively affordable and good-looking though and is now making its debut on Verizon and will cost a rather reasonable $192 unlocked from Big Red.
HTC's next smartphone flagship is starting to show up all the time in leaks and reports, and the latest details the monster specs of the device. Interestingly this will be a standalone high end smartphone and not a part of the Taiwanese company's M flagship brand. That means this new handset will not be called the One M10 but will instead be known as the HTC O2.
HTC's recently announced Desire 526 and Desire 626 are a couple of lower end devices with solid specs and the company's usual solid design. It has now been confirmed that Verizon, the largest carrier in the United States, will be selling HTC's newest smartphones, with the handsets arriving on the network for post-pay and prepay consumers in the coming week.
HTC's One M9 launched earlier in the year with the company's brand new Sense 7 Android UI, still probably the best third party Android skin. However, users of HTC's 2014 One M8 flagship are still awaiting the new software to land on their device, with Sense 7 UI expected to land on the handset when Android 5.1 Lollipop is rolled out by the Taiwanese company.
Thing are not going well for HTC as sales have tanked in 2015 due to the poorly received One M9 flagship, resulting in huge losses and tumbling share prices. Those shares have hit a ten year low in fact, not great for a company that has only been operating since 1997. Things have gone from bad to worse as it has now emerged that HTC currently has no brand value.
A new HTC device has been uncovered at the FCC, the US based regulatory button that certifies products for sale in the country. As is usually the case with files passing through the commission, there are very few details to speak of, not even an image or any specs.
We have heard plenty about the new HTC Desire 728 recently, the device passed through TENAA and in the process revealed its specs and design. Despite passing through the Chinese regulatory body and being certified for sale, HTC has still not announced the new mid-range device. However, a new leak shows the Desire 728 out in the wild... surely this device will land soon.
We wondered how long this would take. HTC has launched its One M9+ in Europe, the device is a super version of the regular One M9 flagship and the company said when it launched that the Plus would not arrive in Europe or indeed the USA. However, disastrous sales of the One M9 proper have meant the company needs to do something to rejuvenate interest in its flagship line, and as such we would not be surprised to see the One M9+ come to the United States in due course as well.
HTC is in trouble, the company is losing money and it is evident that the One M9 flagship is not the answer to solving those woes. The Taiwanese giant will instead have to turn to lower end smartphones in its portfolio, such as a bunch of new Desire handsets launched today. HTC has revamped its affordable range and will be hoping to tap into a growing market for budget and mid-range smartphones.
HTC is always among the first to detail its plans for new Android builds and the day Google announced Android M at I/O the company said its One M9 and One M9+ flagships would be getting the software within three months of its release. Now the struggling Taiwanese giant has also confirmed that the 2014 flagship, the One M8, will also be getting Android M.