HTC's ever growing choice in the US market has another new entry today as Sprint announced that it would be carrying the budget minded Desire 510. This is the handset that the Taiwanese company launched in London back in September, the company's entry level smartphone is now finding its way to the US market.
HTC has been beefing up its range in the United States of late across a number of the country's carriers, including the Desire 816 and the Desire 610. The latter of those handsets has been available with GoPhone, but is now getting bigger support as it has been picked up by Verizon, the biggest carrier in the US. The handset has also landed on AT&T recently, so now has some serious carrier support.
HTC said that it would be delivering more of its Sense software to the general Android market, moving some of its services away from being an all-in-one software. The company started the HTC Creative Labs team to focus on repacking certain software from the brand's UI so that it could be downloaded in app form on the Google Play Store. The Zoe camera app was the first example of that, but this release is something different.
HTC, the Taiwanese mobile phone giant, has had a tough time of things recently, with profits on the wane despite a number of fine hardware products available from the company. While rivals have been releasing new flagship smartphones and wearable smartwatches, HTC has rolled out a couple of mid-range efforts and has opted out of the smartwatch market because it doesn't think it can differentiate in a flooded product space.
HTC was kind enough to send us an invite this evening for a press event that it is holding on October 8th in New York City, and we'll even get to have drinks afterwards. However, enough about the jet set life of the tech writer (it's not really) and on to what exactly HTC will be announcing during the event.
The HTC One M8 has been getting the bump to Android 4.4.3 over the last month, with handset variants all over the world receiving the update. In The US AT&T, T-Mobile , and Sprint have sorted out their updates, but in typical fashion Verizon is running late to the party. Big Red inexplicably delayed the roll out last month, but has now at least confirmed that Android 4.4.3 will arrive on its HTC One M8 variant on September 10th (tomorrow).
HTC did not have a lot to say at IFA this year; while rival companies launched smartphones and smartwatches, the Taiwanese company only had the Desire 820 to show off. So what about its smartwatch? HTC has been rumoured to be launching a wearable this year and IFA could have been the platform for the release. However, it now seems as though the HTC smartwatch will not arrive at all, at least not any time soon.
HTC may be continuing to struggle, but it is getting increasingly difficult to blame the company's hardware (or lack thereof) for the decline. Last year there simply were not enough HTC devices at various price tiers in key markets, but that's a different story now. The Taiwanese giant launched its latest here at IFA today in the shapely form of the Desire 820, a sequel to the 816 launched earlier this year.
HTC has announced no plans for the IFA trade show this week, but some reports suggest the company will release its first ever wearable smartwatch at the event. However, Chinese leak expert @Upleaks says that HTC will skip IFA and will instead launch its smartwatch later in the month.
Sprint has confirmed that the HTC One E8 will be arriving for its customers and the handset is available now on the third largest carrier in the US. The E8 is in some ways a watered down version of the HTC One M8 flagship, featuring plenty of flagship specs but getting a plastic body instead of the M8's ultra-premium metal unibody.