HTC's presence in important emerging markets is hardly big, especially in China where the brand is nothing more than a bit part player. However, while China is increasingly a closed shop, India (another country with a billion plus population) is still a market of opportunity and there is time for HTC to grow a presence. Launching three of its best smartphones in the country this week cannot be a bad thing if the company hopes to be a hit in India.
HTC has a huge update around the corner for its 2013 One M7 smartphone with news that Android 5.0 Lollipop will be landing on the device within the next 90 days. However, before that happens the Sprint variant of the all-metal handset is getting a rather more minor bump, a mere sweeping of the boards according to the US carrier.
HTC has reconfirmed its plans for Android 5.0 Lollipop in the wake of the software getting an official roll out this week. You may remember that the Taiwanese company detailed its roadmap for updating high end devices when Android L was unveiled during the summer at Google's I/O event. Now that Lollipop is imminent the company though it a good time to remind its customers what they can expect in the coming months.
HTC launched the Desire EYE last week, the company's latest high end smartphone that has a camera focused twist, namely a 13MP front facing snapper. That device also came with the EYE Experience software, which the company said would roll out to other smartphone in its range. However, it seems HTC also has plan to deliver other EYE handsets as well.
Before HTC launched the Desire EYE earlier in the week there were widespread rumors that the company's One M8 EYE would also land. However, the Taiwanese company said that the M8 EYE would be landing solely in Asia, at least for now, and the Desire EYE would be global. That has proved the case today as the One M8 EYE has launched in China on the company?s official store within the country.
It still amazes me that carrier exclusives are a part of any smartphone manufacturer's business model. While success have been had in the past (the iPhone and DROID for example) more often than not these days such exclusivity limits a handsets appeal and they are often poor sellers. So, it is a little puzzling why HTC has decided to make its pretty darn fantastic Desire EYE and exclusive with AT&T.
HTC launched the Desire EYE a couple of days ago, a new mid-range (nay flagship) smartphone with a dual camera setup of 13 megapixel lens on the rear and 13 megapixel lens on the front. Aside from the high res modules, HTC also showed off some accompanying software called the EYE Experience that offers a bunch of features. The company said the EYE Experience would be rolling out to a number of other HTC handsets soon and now it is arriving on the One M8.
HTC did not just roll out a new smartphone yesterday, the company also released the RE, a brand new asthma inhaler, I mean toilet pipe, I mean a periscope, I mean camera. Yes, the phallic design of HTC's new camera is hardly in keeping with the company's solid reputation with aesthetics, and that's coming from a fan of HTC hardware. So, what does this camera offer that other point and shoot, actions cams, or even smartphones do not?
HTC has today launched the Desire EYE, a smartphone that has been rumoured over the last few days and arrives as the company's mid-range camera oriented handset. The Taiwanese giant did not debut a One M8 EYE as was widely reported and it is now not clear whether that flagship device actually exists.
HTC was widely rumoured to be entering the wearable market this year, so much so that renders of the company's smartwatch leaked online and the device was reportedly ready to roll out in September. It is widely thought that the device was on the verge of being rolled out, but HTC pulled the plug at the last moment and decided to scrap wearable plans.