The Butterfly has always been HTC's flagship compromise, a device that comes with the absolute best specs available but the design is typically compromised with plastic instead of metal. The Butterfly 3 that was launched today fits in with that previous track record and of course it is a smartphone we have seen before. Like previous Butterfly flagships, this was first launched as the Butterfly J, an exclusive to the Japanese market.
This feels like Dja vu as HTC just launched the One M9+. Yes, the company did already release this handset earlier in the year, so this is a re-launch that brings some updated specs to the flagship. The handset is the most spec'd that HTC makes and while the original was a China expected this is expected to launch around the world.
The HTC One A9 is not going to be the bleeding edge smartphone we originally thought, but it is the next flagship smartphone the company will release. Before that though HTC is launching the One M9e at an event tomorrow (we'll have to wait until next month for the One A9), and a few days before its launch the handset has passed through TENAA in China.
HTC has launched a bunch of high end smartphone this year, few of them have sold well and the company is in financial danger. However, the Taiwanese giant will keep on releasing flagship quality devices, with the Aura set to launch later in the year and the launch today of the Chinese exclusive Butterfly 3 and a global One M9+ smartphone.
HTC may be having a terrible time recently with low sales, but the company is still one of the premier smartphone companies and is among the fastest to react to new Android software. The will be the same with Android Pay and HTC has confirmed which smartphones will be compatible with the new mobile payment system.
HTC has just announced the Desire 728 in China, the company's latest budget smartphone that we previously seen pass TENAA back in July. The Taiwanese giant is struggling immensely with tumbling revenue and regular losses, and while the Desire 728 is not a device that will turn that around, HTC could certainly use a hit in China, where mid-rangers like this are popular. The Desire 720 is priced equivalent to $269 and is not available in the world's largest smartphone market.
HTC needs some buzz and it needs a hit device. The ailing company is losing money month on month as sales have collapsed, even for the fantastic (if a little stale) One M9 flagship. The Taiwanese giant will roll the dice again with the HTC Aero, a smartphone with reported flagship quality that will hopefully usher in a new dawn of success for the company.
Things really are going from bad to worse for HTC. Sales continue to decline and the company is losing money quarter after quarter, as was confirmed with HTC's financials for the last month. The Taiwanese giant released its figures for August and they prove some pretty dire reading for fans of the company.
The HTC Desire 626 is unlikely to turn the company's fortunes around, especially with its very modest specs. The handset is relatively affordable and good-looking though and is now making its debut on Verizon and will cost a rather reasonable $192 unlocked from Big Red.
HTC's next smartphone flagship is starting to show up all the time in leaks and reports, and the latest details the monster specs of the device. Interestingly this will be a standalone high end smartphone and not a part of the Taiwanese company's M flagship brand. That means this new handset will not be called the One M10 but will instead be known as the HTC O2.