We discussed last week why Microsoft had decided to ditch the Nokia branding from future smartphones, while the company is also getting rid of the Windows Phone branding. Microsoft is instead changing the smartphone brand to just Windows, a bid to unify the whole Windows ecosystem.
Microsoft's struggles to grow the Windows Phone platform have been myriad, but one of the main problems has been giving the consumer choice. Nokia did an amazing job in every aspect, delivering smartphones of different styles and price points, but in the past if you wanted a Windows Phone you were limited to the Finnish company and the odd effort from elsewhere.
Skype is one of the jewels in Microsoft's crown at the moment and its Windows Phone version of the service got a nice update today. The Windows Phone Skype app now has location service baked in that allows users to share their position with whoever they are talking with. The update also gives the ability to switch off notifications, nice if you have a bunch of contacts talking at once.
As expected, Microsoft launched the Nokia Lumia 730 today alongside the 735, a LTE packing variant of the main device. We have seen this handset plenty of times over the weeks leading up to IFA and knew it would be billed as a selfie phone.
Microsoft's IFA event happened this morning and the company had a couple of new Nokia Lumia handsets to reveal. The daddy of the pair is the Lumia 830, an affordable solution for those wanting to get the best from Nokia's fantastic PureView camera technology. This is the latest device from Microsoft since acquiring Nokia earlier in the year and proves how aggressively the company is targeting different price points.
With frequent reports of insecurity on Android, it is time to throw the spotlight on Google's main mobile platform rivals. We will take a look at iOS later in the week, but today we will focus on Microsoft's Windows Phone 8.1, a platform that struggles to compete with Android in terms of market share but is apparently much more secure.
The Nokia/Microsoft Lumia 830 is set to land at the IFA trade show in Berlin in one week?s time and will be a mid-range effort that is likely to appeal to those in emerging markets. Of course, those looking to get on the Windows Phone platform anywhere in the world will be able to get the Lumia 830 at a relatively decent price. Today the smartphone has shown up next to what is arguably the daddy of the Lumia range, the 930.
Microsoft's full Windows Phone devices running WP 8.1 have had plenty of attention this weeks as the HTC One M8 launched on the platform. However, the company has some news for those rocking its existing Nokia feature phones by revealing that an agreement has been reached for Opera to become the default web browser on those devices.
We have been hearing plenty about Microsoft's latest Nokia Lumia device recently, the Lumia 730. The handset is a new budget device that is camera focused and set to appeal to the selfie crowd, although in the wider picture the smartphone is a replacement for the outgoing Lumia 720.
Most of the big companies that attend the IFA trade show in Berlin have already sent their invites, such as HTC, Samsung, Huawei, and Sony. However, some are still missing, but another giant has thrown its considerable weight into the IFA mix as Microsoft has pencilled its press event for the week on September 4th.