We have been hearing plenty about Microsoft's latest Nokia Lumia device recently, the Lumia 730. The handset is a new budget device that is camera focused and set to appeal to the selfie crowd, although in the wider picture the smartphone is a replacement for the outgoing Lumia 720.
Most of the big companies that attend the IFA trade show in Berlin have already sent their invites, such as HTC, Samsung, Huawei, and Sony. However, some are still missing, but another giant has thrown its considerable weight into the IFA mix as Microsoft has pencilled its press event for the week on September 4th.
Windows Phone's rise has been solid since Microsoft launched version 8 of the platform. Sure, in the face of Android and iOS the Windows Phone platform is still tiny and struggling to compete, but its market share has grown and the operating system itself has grown into a viable alternative to its juggernaut rivals.
While we have our doubts about the marketing merits of companies selling handsets as "selfie" phones, it seems that it is a going trend. Microsoft will jump on that particular bandwagon with a new device that has been rumoured for some time but has now shown up for the first time in a leaked image.
Microsoft's Surface line of tablets is still causing the company problems, with losses still being recorded and inventory written off. However, the well received and admittedly classy Surface Pro 3 is set to land in a host of new countries this month, broadening the availability of Microsoft's flagship slate.
Microsoft may be abandoning feature phones and the Nokia X Android line, but the company is still committed behind Lumia and today launched a new smartphone. The Nokia Lumia 530 can be seen as the first full Lumia device
All the recent noise coming from Microsoft has been that it would continue as normal with its newly acquired Nokia devices and services divisions. That meant Redmond would also keep pushing out Nokia's Android smartphones as well as its Windows Phone ones.
It seems that Microsoft is playing hardball over search engines on its Lumia devices as it only gives users the choice of Bing as a default. All Windows Phone handsets come with Microsoft's Bing search engine as default
Microsoft is currently holding its Worldwide Partner Conference 2014 and the company has been boasting about the growing success of the Windows Phone platform. The standout news from Windows Phone?s recent performance is that it outsells Apple's iPhone in 24 markets
Microsoft is wasting no time with its new toy as the company has a busy second half of 2014 ahead for its newly acquired Nokia devices and services divisions. The company's next Nokia by Microsoft device will be the Lumia 530, and today the device leaked online in China.