Microsoft delivered two pretty stellar smartphones at its launch event yesterday, but the Lumia 950 and Lumia 950 XL are already proving that the company's uphill battle against iOS and Android cannot merely be fought on a hardware level. The software plays a huge part and while there is plenty to get excited about surrounding the whole Windows 10 ecosystem, the platform will have to break down barriers to be seen and shout from soap boxes to be heard.
Microsoft's tablet come laptop, the Surface Pro, has had its fourth iteration announced by the company, rocking the new Windows 10 platform. Arguably the best slate on the market, the Surface Pro 4 arrives loaded with impressive hardware, but honestly we still look at this product as an ultrabook more than we do a traditional tablet.
Microsoft's Windows platform has failed to make an impact on the market duopoly enjoyed by Apple's iOS and of course Google's all-conquering Android. There has been respectable growth for Windows in lower prices ranges for emerging markets, but the lack of flagship hardware has held Microsoft back for some time. That could change with the introduction of the Lumia 950 and Lumia 950 XL, both smartphones that were launched today.
Microsoft launched two devices running its Windows 10 Mobile platform today, the Lumia 950 and the Lumia 950 XL. While the 950 XL is the more spec?d out of the two, it is the Lumia 950 that is Microsoft's flagship, simply because its smaller size will appeal to more people. Despite not being quite as decked out as its larger sibling, the 950 is a potent package and a welcome addition to the Windows platform, which has been bereft of high end quality for too long.
Microsoft had a mega event today where the company discussed numerous new products and some that are reserved for the future. One of the new devices was a sequel to the company's first wearable, the Microsoft Band, but does the follow up bring enough new goodies to the party.
We are expecting Microsoft to launch the Lumia 950 and Lumia 950 XL smartphones alongside Windows 10 Mobile next week. However, the company will also be launching a new Surface Pro, the fourth edition of the tablet come full on laptop PC. The latest information suggests that the Surface Pro 4 will come with a razor thin bezel that will make it look like an all-screen device.
One of the major criticisms of Microsoft's Windows Phone platform was that it simply lacked the apps that are available on Apple's iOS and Google's Android. However, that is becoming less of a problem as there are now 669,000 apps available on the Windows Store.
Microsoft is holding a media event in New York City on October 4th and the company will likely launch Windows 10 Mobile and the Lumia 950/Lumia 950 XL smartphone flagships. We have been hearing a lot about the 950 devices, including their high end specs and core features, while now we can see what the Lumia 950 will look like.
We are pretty excited about the Lumia 950/950 XL. This handset will be the first flagship Microsoft has made, the first flagship for the Windows Platform in a long time, and the device that is going to show off what Windows 10 Mobile can do... and we hope that is a lot. This is the time for Microsoft to get serious with software and hardware, and the Lumia 950 XL and Windows 10 Mobile could be the perfect one-two punch.
Microsoft does not have a whole lot of wins with Windows Phone 8. The platform sits a distant third in the market and sales are hardly anything to get excited about and in many cases have stalled. However, if you look into emerging markets Windows Phone is and always has done quite well, ever since Nokia's affordable Lumia's paved a way for the platform in fact.