Qualcomm is suffering a bit of a marketing crisis at the moment thanks to its flagship Snapdragon 810 processor. The chip has been reported to suffer from overheating problems, and apparently this prompted Samsung to use its own Exynos processors in the Galaxy S6 and for LG to use the lesser Snapdragon 808 chipset.
LG launched the G4 flagship smartphone last week and surprised many by announcing it with a Qualcomm Snapdragon 808 and not the beefier Snapdragon 810. With Motorola apparently doing the same with the next Moto X and Samsung shunning Qualcomm altogether for the most part, the pressure is on. The Snapdragon 810 has been plagued with overheating issues and we wrote after the G4 launched that we wouldn't be surprised if Qualcomm quickly replaced it with a new flagship chipset.
With all the debate surrounding the Snapdragon 810, Qualcomm decided to talk up its newest flagship chip with a press release. The 810 has been subject to controversy because the chipset overheating, apparently prompting Samsung to ditch the chip for its Galaxy S6. Now The company has sent out a press release that gives props to the company?s latest processor and even drops some hints as to which smartphones will be rocking it this year.
Qualcomm, the premier smartphone chip manufacturer, announced its fiscal first quarter 2015 results today. While the company announced a solid period, the outlook is a little modest because the Qualcomm says that its latest high end processor (Snapdragon 810) will not be arriving on one of the top flagships of the year.
There have been reports recently that Qualcomm's new flagship processor, the 64-bit Snapdragon 810, is facing problems. An apparent overheating issue has led to Samsung turning to its own Exynos chips for the initial run of the upcoming Galaxy S6, but some handsets like the LG G Flex 2 and Xiaomi Mi Note Pro have already been announced with the Snapdragon 810 on board.
Qualcomm has become synonymous with smartphones, the company makes silicon innards for just about every company out there, especially on the Android platform. There are other players of course (MediaTek, Samsung, NVIDIA etc), but if you are buying a smartphone there is a very good chance that it will have a Qualcomm Snapdragon chipset purring under the hood.
While the current Qualcomm Snapdragon 805 is the blockbuster chipset in the best flagships on the market (some of them at least), but the replacement processor is already ready to come to market. The Snapdragon 810 is the company's first 64-but high end chip, the daddy of the current range that already includes the 410 and the 610. The chipset is so close to arriving that a couple of reference smartphone has landed to show off the Snapdragon 810 in full flow.
Qualcomm is the go to chip manufacturer for flagship devices, especially the Android vendors who are all in a scramble to be the first to have any new chipset from the company. Qualcomm's Snapdragon processors have become one of the first things to look for on the spec sheet, with the latest versions a hot topic in the mobile space.
Unless you've updated your smartphone in the past year, the Qualcomm-powered devices released next year will be a massive upgrade on your current smartphone.
Qualcomm, makers of the Snapdragon processor that is commonly found in smartphones and tablets, has announced a version of its processor that its capable of improving graphics capabilities and even enabling 4K Ultra HD video recording and playback.