LG's arrival as one of the main players in the smartphone world continued through the third quarter as the company posted stellar financial results. LG has risen through the ranks over the last 18 months and has used several strategies to place itself among the elite handset manufacturers on the planet.
LG as a company will look back on 2014 as the year in which it turned a very important corner in the smartphone world. Sales have increased, the G3 arrived with plenty of hype and lived up to it, and the Korean company is also making its own processors now. What's more, LG is finally getting serious about software, which was first in evidence after even a quick play with its G3 UI, and is now all but confirmed as the company said the G3 flagship with be getting Android 5.0 Lollipop before the end of the year.
LG has announced its first ever mobile processor, and no, it is not named Odin (the codename for the chip) but instead will be known as "NUCLUN". I liked Odin better, but regardless the new architecture is rolling out in a new LG device, and there is little surprise to see it is a variant of the G3 flagship. The G3 Screen was launched over the weekend.
LG hit a home run with the G3 flagship and the Korean company knows when it is on to a good thing. That's why just about every device the company has released since has paid more than a passing resemblance to the popular G3. LG's latest smartphone will continue that trend and has leaked online looking like an oversized and less stylized version of the G3.
LG has today confirmed that its G Watch R wearable will be available in major European and North American markets during the first days of November. Asian and CIS countries will also be getting the smartwatch in that time frame while LG has also confirmed that the device will be available in select markets via the Google Play Store.
The LG G3 is still doing well and sits among the current crop of flagships as a true competitor with some of the best specs and a slick design too. However, the smartphone world is always looking forward and so LG knows that it needs to build on the G3's momentum. The G4 is obviously still in development, but it was now be met with huge expectations when it lands next year, and seems LG is upping the ante again.
The LG G3 propelled the Korean company to the top piled of smartphone manufacturers, but some people still think it is the sole reason LG made it to the dance. In fact, the company had been building up a head of steam for nearly two years, improving its flagship offerings and trying to be interesting at the budget and mid-range price points. The company is getting its rewards for the hard work it seems as its smartphone sales have soared over the last quarter.
LG's G Watch R caused quite a stir when it was first unveiled. This was a smartwatch that also had a round face, a competitor to Motorola's impressive Moto 360 perhaps and possibly the best smartwatch ever made. However, the reality was somewhat different as the G Watch R is a little bit of a compromise; good looking yes, but certainly not the definitive smartwatch release.
Virgin Mobile may not be up there with the big four of Verizon, AT&T, Sprint, and T-Mobile, but it is trying to make itself a bit sexier to the budget minded. With consumers spoilt for choice across the flagship, the budget end of the market is the next war to be fought and won, and Virgin Mobile has today detailed some new plans.
LG's recent good flagship output culminated in June with the utterly fantastic G3, a device that has given the company more wind than it has ever had in its sails. The South Korean brand is now a bon-a-fide major player in the smartphone market and you can just see that the confidence is growing. It also seems that LG is slowly becoming a company like compatriot Samsung, the sort that has a device for everything.