T-Mobile's turnaround and growth in the last four years has been unprecedented, and while the carrier has bloodied the nose of all its rivals, it delivered more blows to Sprint. Indeed, the Magenta Network replaced Sprint as the third largest carrier in the United States. However, the Now Network is now striking back and 2015 has been its best performance in years, with the fourth quarter set to continue the solid streak.
Sprint has suffered a difficult few years as consumers have turned to other carriers and the company's reputation has taken a kicking. After conceding market position to T-Mobile last year, Sprint is the fourth largest carrier in the United States these days, but the company is showing signs of turning the situation around. Through the third quarter (Sprint's fiscal Q2) the company revealed that it is gaining customers and people are not leaving in the rates they previously were.
T-Mobile, Verizon, and indeed Apple have all revealed upgrade programs for the iPhone moving forward, replacing the normal subsidized phone contracts. But what about the companies that are still doing the traditional model, like AT&T and Sprint? Well, AT&T has yet to reveal what it is doing with the iPhone 6s, but Sprint has just revealed a payment option of just $1 for the new iPhone 6s.
Sprint CEO Marcelo Claure has issued the business equivalent of a come and get me plea by telling Reuters on Thursday that the carrier would fare better in the current market if it merged with a cable company. In other words, Claure is saying to cable companies that Sprint is open for business, but the recent purchase of Cablevision means there are not strong acquisitions in the telecommunication industry.
Sprint released its first quarter (2015) financial results this week, rounding out the big four carriers in the United States. While AT&T treaded water and Verizon lost customers, it has been left to the smaller companies to have good periods. T-Mobile had another stellar three months, but as Sprint's numbers show, it was not at the expense of the Now Network for a change.
Sprint is in hot water with the FCC over accusations of cramming and the company could be hit with a big $105 million fine. Cramming is when a carrier adds unauthorized charges to a customer's monthly data bill, something the FCC has been clamping down on lately. Back in October the regulatory body fined AT&T a similar amount of money for the same reason.
Windows Phone has made some gains in emerging markets but Microsoft's platform still struggles to make an impact in its home market in the USA. That is not going to get better anytime soon and if you are on the lookout for a Windows handset this Christmas your options have just lessened. Sprint, the third largest carrier in the United States no longer sells Windows Phone smartphones on its website.
Consumer Reports has conducted a new survey between 60,000 users of wireless carriers within in the United States, and it comes as no surprise to see that none of the big four take the top spot. It seems that consumers crave the simply things in life, good customer care, and of course to feel like they are getting a deal.
T-Mobile, AT&T, and Verizon have all announced their third quarter earnings recently, leaving us waiting on the last of the big four US carriers, Sprint. Whereas T-Mobile impressed, Verizon and AT&T stayed put, but for Sprint it is bad news once again as the nation's third biggest carrier slumped once more through a period and this time it is costing people jobs.
The long reported Sprint/T-Mobile merger seems to be dead in the water as Reuters is reporting today that Sprint has decided to axe the deal and will not pursue it further.